# Integrations (https://webmetic.de/docs/en/integrationen)

If you send Bergquell Mineralbrunnen to HubSpot, for example, Webmetic creates a record for the company there and adds its visits as notes. Depending on the tool, Webmetic sends the data, or your tool fetches it with an API key. No data flows back from your tool into Webmetic.

If you use HubSpot, start with [HubSpot](https://webmetic.de/docs/en/integrationen/hubspot).

## Open the integrations [#open-the-integrations]

Click **Menu** > **Integrations**. This is where you connect HubSpot, Lexware Office, Samdock, and Evalanche. In the menu, Lexware Office is called **Lexware**. Under **API** you'll find your API keys, under **Webhooks** you create webhooks, and under **MCP** you'll find the AI assistant.

![The open menu with the Integrations submenu](https://webmetic.de/docs/media/en/light/integrationen-menue.webp)

Only admins see the **Integrations** menu item. If a partner runs your account under its own name, HubSpot, Lexware Office, Samdock, and Evalanche aren't available yet. The partner then decides whether the API, webhooks, and the AI assistant appear in the menu. Once HubSpot, Lexware Office, or Samdock is connected, every user can send a company from its profile, for example with the **Send to HubSpot** button.

Integrations are part of every plan, including the Free plan. On the Free plan, Webmetic only transfers the companies you see by name. For details, see [Free plan](https://webmetic.de/docs/en/visitor-intelligence/unternehmensliste#spot-hidden-companies-on-the-free-plan). n8n, Make, and Zapier receive the others as "Verborgenes Unternehmen" (hidden company) with no other data. Webmetic doesn't send them through webhooks at all, so Clay doesn't get them either.

The integrations cost no credits. Unlocking contacts costs credits, also through n8n and the API. For details, see [Credits](https://webmetic.de/docs/en/credits).

## Webmetic sends data [#webmetic-sends-data]

You connect these tools in the dashboard. Webmetic transfers the companies and never deletes a record in your tool.

- [HubSpot](https://webmetic.de/docs/en/integrationen/hubspot): Create companies or match them by domain, add visits as notes, and keep fields up to date.
- [Lexware Office](https://webmetic.de/docs/en/integrationen/lexware-office): Create each company once as a contact with address, email address, and phone number, without visits.
- [Samdock](https://webmetic.de/docs/en/integrationen/samdock): Send each company once to the inbox as a request with an organization and a lead, without individual visits.
- [Evalanche](https://webmetic.de/docs/en/integrationen/evalanche): Write company data and segments into existing profiles in your Evalanche pool.
- [Webhooks](https://webmetic.de/docs/en/api/webhooks): Send new companies or visits as events to your own system or another tool.
- [Clay](https://webmetic.de/docs/en/integrationen/clay): Send every new company to a Clay table as a row, through a webhook.

## Your tool fetches data [#your-tool-fetches-data]

These tools query Webmetic with an API key. You'll find the key under [**Menu** > **Integrations** > **API**](https://app.webmetic.de/?menu=api_details).

- [n8n](https://webmetic.de/docs/en/integrationen/n8n): Fetch new, returning, or intensive visits in workflows and find contacts.
- [Make and Zapier](https://webmetic.de/docs/en/integrationen/make-und-zapier): Start Make scenarios and Zapier Zaps on new, returning, or intensive visits.
- [Matomo plugin](https://webmetic.de/docs/en/integrationen/matomo-plugin): Add the company to new visits in Matomo, with its own report and segments.

## AI assistant and API [#ai-assistant-and-api]

- [AI assistant](https://webmetic.de/docs/en/ki-assistent): Query your visitor data over MCP in ChatGPT, Claude, and other AI clients.
- [API](https://webmetic.de/docs/en/api): Fetch visits, companies, and contacts from your own systems.