# Evalanche fields (https://webmetic.de/docs/en/integrationen/evalanche/felder)

Webmetic does not create fields in Evalanche. Create every `WM_` field on this page in your pool before you [connect Evalanche](https://webmetic.de/docs/en/integrationen/evalanche).

## Field names and field types [#field-names-and-field-types]

| Rule | What applies |
|---|---|
| Number | Webmetic writes 54 fields: 52 with `WM_` and the standard fields `EXTERNAL_ID` and `EMAIL`. Create the 52 `WM_` fields, plus `EMAIL` if your pool doesn't have it. `EXTERNAL_ID` is your pool's standard field **External ID** |
| New fields | `WM_Cookies aktiviert` and `WM_user_language` are missing from older field lists. What counts is the technical name Evalanche builds from them: `WMCOOKIESAKTIVIERT` and `WMUSERLANGUAGE`. After you create a field, check its technical name in Evalanche |
| Name | Exactly as in the Field column, with no extra spaces. Webmetic writes to the technical name without underscores, spaces, and hyphens, for example `WMCOMPANY` for `WM_Company` or `WMTELNUMMERFIRMA` for `WM_Tel-Nummer Firma` |
| Location | You create fields in the pool on the **Configuration** tab |
| Field type | As in the Type column: **Single-line entry**, multi-line entry, whole number, date with time, or **Multiple selection** |
| `WM_Webmetic Segmente` | A **Multiple selection** field with no options. Webmetic adds the options itself |
| Custom mapping | Not possible. The field names are fixed, and you don't choose target fields |

## Updates [#updates]

| Rule | What applies |
|---|---|
| Requirement | Webmetic only transfers data when **Only update existing profiles** is on. Webmetic does not create new profiles |
| Timing | Every 15 minutes, Webmetic transfers the companies that have a new visit. Without a new visit, the values in the profile stay as they are |
| Profiles affected | Every profile that Webmetic matches to a company gets the same values. How the matching works is explained under [Matching profiles](https://webmetic.de/docs/en/integrationen/evalanche#matching-profiles) |
| Always | Webmetic overwrites the field at every transfer when Webmetic has a new value. If there is no new value, the old one stays |
| Only when empty | Webmetic only writes to an empty field. Values already in Evalanche stay, including values entered by hand |
| Clearing | Webmetic deletes no profiles. It only clears values in `WM_Webmetic Segmente` and wrong values in `WM_State` and `WM_Country` that an earlier version wrote |
| Times | All timestamps and dates are in UTC |
| Free plan | On the Free plan, Webmetic only transfers the companies you see by name. For details, see [Free plan](https://webmetic.de/docs/en/visitor-intelligence/unternehmensliste#spot-hidden-companies-on-the-free-plan) |

## Company data [#company-data]

| Field | Type | Content | Update |
|---|---|---|---|
| `WM_Company` | **Single-line entry** | Company name | Only when empty |
| `WM_Address` | **Single-line entry** | Street without the house number. If no house number is found, the whole address goes here | Only when empty |
| `WM_Hausnummer` | **Single-line entry** | House number, split off the end of the address, for example `12a` or `10-12` | Only when empty |
| `WM_Zipcode` | **Single-line entry** | Postal code | Only when empty |
| `WM_City` | **Single-line entry** | City. If it is missing and the postal code is German, Webmetic fills it in from the postal code | Only when empty |
| `WM_State` | **Single-line entry** | Federal state. For a German postal code, Webmetic derives it from the postal code | Only when empty |
| `WM_Country` | **Single-line entry** | Country as a name or as a two-letter country code, for example `DE` | Only when empty |
| `WM_Website` | **Single-line entry** | The company's website as a domain, for example `bergquell.example`. Webmetic also finds profiles through this field. Webmetic recognizes the domain with or without `www.`, `https://`, and a trailing slash | Only when empty |
| `WM_Name GF` | **Single-line entry** | Managing directors, several names separated by commas | Only when empty |
| `WM_Tel-Nummer Firma` | **Single-line entry** | The company's phone number | Only when empty |
| `WM_Fax-Nummer Firma` | **Single-line entry** | The company's fax number | Only when empty |
| `WM_Email Firma` | **Single-line entry** | The company's general email address | Only when empty |
| `WM_linkedin` | **Single-line entry** | URL of the LinkedIn profile | Only when empty |
| `WM_facebook` | **Single-line entry** | URL of the Facebook page | Only when empty |
| `WM_instagram` | **Single-line entry** | URL of the Instagram profile | Only when empty |
| `WM_youtube` | **Single-line entry** | URL of the YouTube channel | Only when empty |
| `WM_twitter` | **Single-line entry** | URL of the profile on X (Twitter) | Only when empty |
| `WM_short_description_de` | **Single-line entry** | Short description of the company in German | Only when empty |
| `WM_short_description_en` | **Single-line entry** | Short description of the company in English | Only when empty |
| `WM_full_description_de` | multi-line entry | Full description in German | Only when empty |
| `WM_full_description_en` | multi-line entry | Full description in English | Only when empty |
| `WM_Taetigkeit` | **Single-line entry** | What the company does, in German | Only when empty |
| `WM_Umsatzquelle` | **Single-line entry** | How the company makes money, in German | Only when empty |
| `WM_Zielgruppe` | **Single-line entry** | The company's target group, in German | Only when empty |
| `WM_nace_code` | multi-line entry | Every NACE code with its section letter, one per line, for example `C 28.41` | Only when empty |
| `WM_nace_section_name_de` | multi-line entry | German names of the NACE sections, each only once, one per line | Only when empty |
| `WM_nace_division_name_de` | multi-line entry | German names of the NACE divisions, each only once, one per line | Only when empty |
| `WM_nace_activity_name_de` | multi-line entry | German activity for each NACE code, one per line | Only when empty |
| `WM_employee_count` | whole number | Number of employees as the middle of the range, rounded. 1,001 to 5,000 becomes `3000`. For an open-ended range, the field holds the lower bound | Only when empty |
| `WM_revenue` | whole number | Annual revenue in euros as the middle of the range, by the same rule | Only when empty |

## Activity and segments [#activity-and-segments]

| Field | Type | Content | Update |
|---|---|---|---|
| `WM_lead_score` | whole number | The [activity](https://webmetic.de/docs/en/visitor-intelligence/relevanz-aktivitaet-und-fit) from 0 to 100 without decimals. Webmetic does not transfer the value 0. Without a new visit, the last transferred value stays, even when the activity in Webmetic drops | Always |
| `WM_Webmetic Segmente` | **Multiple selection** | The names of this website's segments that the company belongs to at the time of the transfer. When it belongs to no segment any more, Webmetic clears the field | Always |

| Rule | What applies |
|---|---|
| New options | For a segment name the field doesn't know yet, Webmetic adds an option |
| Renamed segments | Get a new option. Webmetic removes no options, so the old one stays in the field |
| Changes without a visit | When a company joins or leaves a segment without a new visit, the field changes only at its next visit |

## Visit data [#visit-data]

| Field | Type | Content | Update |
|---|---|---|---|
| `WM_sessions` | multi-line entry | Visit history. For each visit, a line with the date in the format `=== 10/21/2026 === (acc)` (month, day, year), then every page with the time spent as minutes and seconds, then an empty line. At most 5,000 characters; Webmetic cuts longer histories | Always |
| `WM_user_data` | multi-line entry | Every page view, one per line: date and time, URL, page title, and time spent, separated by vertical bars. At most 10,000 characters; Webmetic cuts longer lists | Always |
| `WM_session_duration` | whole number | Average length of a visit in seconds, across all visits | Always |
| `WM_session_time` | whole number | Average time per page view in seconds, across all visits | Always |
| `WM_Timestamp session` | date with time | Start of the latest visit as `YYYY-MM-DD hh:mm:ss` | Always |
| `WM_Besuchte Website` | **Single-line entry** | Your website that the company opened on its latest visit, for example `https://your-website.com` | Always |
| `WM_Cookies aktiviert` | **Single-line entry** | `Ja` (yes) or `Nein` (no): whether the browser allowed cookies on the latest visit | Always |
| `WM_user_language` | **Single-line entry** | Browser language on the latest visit, for example `de` | Always |
| `WM_utm_source` | **Single-line entry** | UTM source of the latest visit | Always |
| `WM_utm_medium` | **Single-line entry** | UTM medium of the latest visit | Always |
| `WM_utm_campaign` | **Single-line entry** | UTM campaign of the latest visit | Always |
| `WM_utm_term` | **Single-line entry** | UTM term of the latest visit | Always |
| `WM_utm_campaign_id` | **Single-line entry** | UTM campaign ID of the latest visit | Always |
| `WM_timestamp letzte Aktion` | date with time | Time of the latest page view | Always |
| `WM_document location` | **Single-line entry** | URL of the page viewed last | Always |
| `WM_document title` | **Single-line entry** | Title of the page viewed last | Always |
| `WM_referrer` | **Single-line entry** | URL the company came from to that page | Always |
| `WM_scroll_depth` | whole number | Scroll depth on that page in percent | Always |
| `WM_time spent` | whole number | Time spent on that page in milliseconds | Always |
| `WM_user events count` | whole number | Number of [tracked events](https://webmetic.de/docs/en/visitor-intelligence/erfasste-ereignisse) on that page | Always |

If the latest visit had no UTM values, the UTM fields keep the values of an earlier visit.

## Fields without the WM prefix [#fields-without-the-wm-prefix]

| Field | Type | Content | Update |
|---|---|---|---|
| `EXTERNAL_ID` | pool field | The **External ID** field gets Webmetic's company ID. Webmetic only writes it to an empty field. For details, see [Matching profiles](https://webmetic.de/docs/en/integrationen/evalanche#matching-profiles) | Only when empty |
| `EMAIL` | pool field | The company's general email address, if it contains an @ | Only when empty |

## Data not sent [#data-not-sent]

| Data | Note |
|---|---|
| Contacts | Webmetic transfers companies, not people |
| Tags | Stay in Webmetic |
| Relevance and fit | Only the activity goes into `WM_lead_score` |
| English versions of activity, revenue source, target group, and NACE names | These fields exist in German only |
| WZ 2025 codes | NACE codes only |
| Logo, organization type, VAT ID, tax number, commercial register, and brand colors | Not transferred |

## Next steps [#next-steps]

- [Evalanche](https://webmetic.de/docs/en/integrationen/evalanche): Connect Evalanche and turn on the transfer.
- [Relevance, activity, and fit](https://webmetic.de/docs/en/visitor-intelligence/relevanz-aktivitaet-und-fit): See how Webmetic calculates the value in `WM_lead_score`.
- [Create a segment](https://webmetic.de/docs/en/segmente/segment-builder): Build the segments whose names appear in `WM_Webmetic Segmente`.