# Filters and search (https://webmetic.de/docs/en/visitor-intelligence/filter-und-suche)

Search narrows the [company list](https://webmetic.de/docs/en/visitor-intelligence/unternehmensliste), for example to every company that read your pricing page. At the end you'll have:

- a list of the companies that match a name, a visited page, or a campaign
- if you like, combined with a segment
- a link to exactly this view for your team

## Before you start [#before-you-start]

- **Time**: The steps take a few minutes.
- **Account**: You need a Webmetic account with a website where Webmetic has already identified companies.
- **Rights**: Every user of your account can search and open links. You don't need admin rights.
- **Plan**: Search is part of every plan and costs no credits. On the Free plan, a name search only finds companies you can read.

## Search by name [#search-by-name]

1. Under **Search companies**, click the search field.
2. Check that the **Name** mode is selected on the right of the field. **Name** is the default.
3. Enter part of the name, for example `bergquell`. After a short pause, your list shows the matching companies.
4. To clear the search, click the X in the field.

The name search works like this:

- Upper and lower case don't matter, and part of a word is enough.
- If you type several words, they must appear in the name in the order you typed them.
- Webmetic also searches the company's website.
- An entry like `bergquell.example` searches only the website address.

## Search by visited page [#search-by-visited-page]

With the **Path** mode, you find companies that viewed a specific page.

1. On the right of the search field, click **Name** and choose **Path**.
2. Enter part of the address, for example `preise`. The list shows every company with at least one view of a matching page.

Webmetic splits your entry at every `/`, and each part must appear in the address in any order:

| Entry | Finds, for example |
| --- | --- |
| `preise` | `/preise` and `/de/preise/enterprise` |
| `produkte/dampfkessel` | `/produkte/dampfkessel` and `/dampfkessel/produkte` |
| `shop.your-website.com/preise` | pages with `preise` on `shop.your-website.com` |

If your entry contains a host name, the host must match too.

![The search in Path mode with the companies that viewed the pricing page](https://webmetic.de/docs/media/en/light/filter-suche-pfad.webp)

## Search by campaign [#search-by-campaign]

With the **UTM** mode, you find companies that came to your website through a specific campaign. Webmetic searches the visit's `utm_source`, `utm_medium`, `utm_campaign`, `utm_term`, and `utm_content`.

1. On the right of the search field, click the mode and choose **UTM**.
2. Enter a value, for example `dampfkessel-2026`. The list shows the companies with visits through that campaign.

Enter only one value per search, that is a source, a medium, or a campaign:

| Entry | Result |
| --- | --- |
| `dampfkessel-2026` | Only visits with exactly this value, because values with `-` or `_` must match in full. |
| `newsletter` | Visits where a UTM field contains the word. |
| `google cpc` | Nothing, if `google` is in `utm_source` and `cpc` in `utm_medium`. Search for `google` and `cpc` one after the other. |

Upper and lower case don't matter for exact values either. [Campaigns and channels](https://webmetic.de/docs/en/visitor-intelligence/kampagnen-und-kanaele) explains how Webmetic assigns campaigns.

![The search in UTM mode with the value dampfkessel-2026](https://webmetic.de/docs/media/en/light/filter-suche-utm.webp)

## Combine search with segment and date range [#combine-search-with-segment-and-date-range]

Every search runs only within the chosen date range. So you only find a company that read your pricing page last month once the date range includes last month.

1. Under **Select segment**, choose a segment, for example the example segment **Großraum München**, which Webmetic creates in German.
2. Enter a name in the search field, for example `vogt`. The list shows only matching companies from the segment.

When a segment is active, the field only searches by name. The date range is then grayed out and shows the segment's range. If you apply a custom date range with the calendar icon, Webmetic ends the segment.

The number in the date range shows your result with search and segment. Small icons next to it tell you that a search or a segment is active.

![The Großraum München segment with a name search](https://webmetic.de/docs/media/en/light/filter-segment-und-suche.webp)

On the Free plan, path and UTM searches can also find hidden companies, which you see blurred.

## Reset filters [#reset-filters]

Under **Adjust results**, a red filter icon appears as soon as a filter is active. Filters are a search, a segment, the **Path** or **UTM** mode, and any sort order other than **Highest relevance**.

1. Click the red filter icon with the hint **Reset filters**. On a smartphone, you'll find **Reset filters** under **More options**.

Webmetic removes your search, segment, mode, and sort order, but the date range, real-time updates, and the subdomain view stay as they are.

![The red filter icon with the hint Reset filters](https://webmetic.de/docs/media/en/light/filter-zuruecksetzen.webp)

**Export** takes over every active filter: date range, search, segment, subdomain view, and sort order. For details, see [Export companies](https://webmetic.de/docs/en/visitor-intelligence/export).

## Share a view as a link [#share-a-view-as-a-link]

Webmetic writes every setting of the list into the address. To share exactly your view:

1. Set the date range, segment, search, and sort order.
2. Copy the address from your browser's address bar.
3. Send the link to your team.

The link only works for users of your account. If the website isn't part of their account, Webmetic opens their own first website. If the segment no longer exists, Webmetic shows the message "The selected segment wasn't found and has been reset."

This is what an address looks like:

```text
https://app.webmetic.de/your-website.com/companies?from_date=2026-10-01&to_date=2026-10-19&q=preise&search_mode=path
```

| Parameter | Meaning |
| --- | --- |
| `from_date`, `to_date` | Date range in the format `YYYY-MM-DD` |
| `segment_id` | Active segment |
| `q` | Search text |
| `search_mode` | `path` or `utm`; without the parameter, **Name** applies |
| `sort` | `relevance_desc`, `relevance_asc`, `date_desc`, `date_asc`, `name_asc`, `name_desc`, `score_desc`, or `score_asc`; without the parameter, `relevance_desc` applies |
| `realtime` | `1` turns on real-time updates |
| `host` | Subdomain view |
| `company_id` | Opens one company |

`score_desc` and `score_asc` stand for **Highest activity** and **Lowest activity**, `date_desc` and `date_asc` for **Newest first** and **Oldest first**.

If you build a link yourself, always include `from_date` and `to_date`. Without these parameters, Webmetic sets the default date range and removes `segment_id` and `company_id`.

## Filter by tag, city, or industry [#filter-by-tag-city-or-industry]

The filter bar has no filter for tags, city, country, or industry. Instead, you save such selections as a segment, for example with a tag, city, postal code, NACE code, employees, or revenue. To create a segment, click **Create segment** under **Select segment**. [Get started](https://webmetic.de/docs/en/erste-schritte#3-save-your-target-customers-as-a-segment) shows how to save the segment.

Also note:

- The list has no columns to sort by. You choose the order in the sort menu (the icon with two arrows).
- You can't select or edit several companies at once.
- You can't save searches, but you can share a view through its link.
- On a smartphone, you can't set custom date ranges or edit segments.

## Next steps [#next-steps]

- [Company list](https://webmetic.de/docs/en/visitor-intelligence/unternehmensliste): Set the date range, segment, and sort order of the list.
- [Campaigns and channels](https://webmetic.de/docs/en/visitor-intelligence/kampagnen-und-kanaele): Understand which campaign a visit came from.
- [Export companies](https://webmetic.de/docs/en/visitor-intelligence/export): Download the filtered result as a file.