Your website rewrites itself.
For every company that opens it.
Smart Page identifies the visiting company and has the copy written for them. Not assembled from prepared blocks, but written the moment someone opens the page.
One script tag is all it takes, just like Google Analytics. GDPR-compliant and cookie-free.
Our solution for companies
Our solution for manufacturers of cleaning equipment
Over 300 companies use Webmetic's visitor identification. Smart Page turns it into personalized pages.
higher conversion rate
identified companies
less manual optimization
GDPR-compliant

“A very smart solution for digital B2B marketing—and exceptionally well executed.”
B2B marketing—and exceptionally well executed.”– G. Jacque - Microsoft Startup Network
Why static websites
burn through your marketing budget
The challenge
Generic content does not truly resonate with anyone
Different industries have different needs
High advertising costs with low conversion rates
Average B2B conversion rate: only 2–3%
Competitors with more personalized experiences win
Visitors expect relevant content for their specific needs
Fact: Companies lose an average of 60% of website visitors in the first 10 seconds
The solution: Smart Page
The visiting company is identified in milliseconds
Identification via IP address, without cookies and without a consent banner
The copy is written for that one company
No prepared blocks, written in the moment instead
You click what should adapt
Pick headlines and paragraphs in the editor, the AI does the rest
Studies on B2B personalization report conversion rates
of 6 to 8 percent against 2 to 3 percent industry average
Smart Page
Every company reads copy that was written for it
What an AI has to get right before you let it near your homepage unsupervised
Written, not assembled
The AI writes the copy while the page loads, in under a second
- Headlines
- Paragraphs and body copy
- Lists and bullet points
Your offering stays intact
The AI changes who the copy speaks to, never what you sell
- Tested across 20 companies
- 20 independent raters
- Scored 4.15 out of 5
See it before they do
Review your page as a well-known company before you go live
- 20 example companies
- Test on the real page
- Before publishing
No layout shift, always a safety net
New copy is never longer than the original. On any failure, the original stands
- Nothing moves
- Bots see the original
- No broken state
Runs on your site, whatever it is built with
One script tag in the head, nothing after that
- WordPress, Webflow, Typo3
- React, Vue, Angular
- No developer required
You see who read what
Which company saw which copy, and how long they stayed
- Companies reached
- Variants served
- Time on page and scroll depth
An intelligent website in 3 steps
Add the script tag, click the text, go live.
Setup takes ten minutes.
- 1
Identify
The visiting company is identified via its IP address, without cookies and without a consent banner
Visitor identified:IdentifiedCompany:KärcherIndustry:Cleaning equipmentSize:500+ employees - 2
Write
The AI writes your headline for that specific company, in under a second
HeadlinesSubheadingsDescriptionsParagraphs and body copyListsBullet pointssmart.steps.adaptItems.6smart.steps.adaptItems.7smart.steps.adaptItems.8smart.steps.adaptItems.9smart.steps.adaptItems.10smart.steps.adaptItems.11 - 3
Measure
The report shows which company saw which copy and how long they stayed
2xConversion increase
Measurable results for your marketing
Smart Page delivers concrete results that translate into business success
Conversion increase
+100%
Personalized CTAs deliver demonstrably higher conversion rates than static alternatives
ROI increase
+25%
Higher marketing ROI through better lead generation and increased revenue
Signup rates
+40%
Increase signup rates for free consultations through targeted visitor messaging
See Smart Page in action
Example: Headline personalization
"Our software solution for companies"
"Our software solution for manufacturers of cleaning equipment"
Customizable elements
Adaptation time
Set up in ten minutes
One script tag in the head, just like Google Analytics. Then you open your page in the dashboard and click the headlines that should adapt.
One script tag
Added to the head once, and the setup is done
Click instead of configure
You open your page in the editor and click the text. That is all
Technology-agnostic
Works with WordPress, Webflow, Typo3, React, Vue, Angular, or any other technology
GDPR-compliant
Enterprise-grade security with German servers and complete compliance

Implemented in minutes
A simple JavaScript snippet is all it takes—just like Google Analytics.
No complex setup and no IT resources required.
Frequently asked questions about Smart Page
Everything you need to know about personalized landing pages
How does personalization work without cookies?
Webmetic combines modern identification technology with machine learning to identify companies. It uses only publicly available company data—never personal information. The technology is fully GDPR-compliant and requires no cookies.
How quickly can I implement Smart Page?
In about ten minutes. You add a script tag to the head of your site, just like Google Analytics. Then you open your page in the dashboard and click the headlines and paragraphs that should adapt. That is it. There is no project phase, no waiting, and you do not need a developer.
Does Smart Page work with my CMS?
Yes! Smart Page works with every CMS and website technology. Whether you use WordPress, TYPO3, Webflow, React, or custom HTML, our JavaScript-based solution works everywhere. We also offer dedicated plugins for popular CMS platforms to make integration even easier.
How do I measure the success of my Smart Page?
The report for each page shows which companies visited it, which copy they saw, and how they behaved: time on page, scroll depth and bounce rate, personalized against non-personalized visits. We also push events into your analytics tool so the numbers appear where you already look.
What happens if the AI writes something wrong?
You decide which text the AI is allowed to touch at all. For those elements, hard rules apply: the new copy can never be longer than the original, so nothing shifts in your layout. What you sell has to stay, only who it speaks to changes. Short text, buttons and links are never touched. And if anything fails, whether a timeout or an unidentified visitor, the original always stands. Before you go live, you review your page as 20 well-known companies and see exactly what they would get.

From today, your page speaks to every company differently
Add the script tag, click your headlines, go live. Setup takes ten minutes.
✓ Free 14-day trial ✓ GDPR-compliant
Founder's Update
Exclusive insights into our latest features.
Once a month. Product updates only—no sales pitches, just innovation.