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Founder's Update
Behind the scenes at Webmetic
Hi! Be the first to hear about new Webmetic features and how they can help your business. No dry release notes—just genuine insight into why we built what we built.
You will see more than the finished feature: you will understand the value behind it, the problem it solves, and the advantage it gives you.
More than 200 companies already use Webmetic. Your feedback is essential, and we often turn your requests into working features within days.
No sales pitches and no marketing jargon—just authentic product stories.
Founder's Update
Exclusive insights into our latest features.
Once a month. Product updates only—no sales pitches, just innovation.
My development philosophy
Why I write these updates and what makes them different
Transparency
An honest look at the decisions we made and the challenges we overcame.
Everything connects
How features fit together, APIs collaborate, and individual tools become a complete system.
Community
Your feedback shapes the product. Many features begin as community suggestions.
What to expect
Every month, you will get a personal look at how Webmetic is evolving.
Technical deep dives
From GA4-standard session calculation to email pattern recognition—detailed insights into complex implementations.
Open-source contributions
UTM parameter parsers, n8n integrations, and WordPress plugins—we share our solutions with the community.
Performance & analytics
Real-time optimization, database investment, and scaling strategies for better identification and analysis.
Roadmap & outlook
Semantic analysis, financial-data integration, and advanced automation—a look at where we are headed.
Community feedback
Feedback implemented within days—your ideas actively shape product development.
Previous updates
A look at the topics from recent months
August 2025
Public roadmap & notifications
You help decide + live notificationsTransparency through a public roadmap and weighted community voting. Plus live notifications and employee-count displays.
July 2025
Session 2.0 & UTM parameters
GA4 standard + open-source contributionA complete overhaul of session calculation based on the GA4 standard, plus email-pattern detection with a generator.
June 2025
Tag automation & WordPress
150+ companies use the platformIntelligent tag automation through segments, a WordPress plugin, and self-service checkout.
May 2025
Lead Scoring 2.0 & tagging
Smarter scoring + organizationA completely reworked lead-scoring system and flexible tagging for individual categorization.
April 2025
Real-time identification & HubSpot
Caching system + integrationA new caching system for real-time identification and an optimized HubSpot integration with detailed mapping.
March 2025
Smart Page innovation
B2B website personalizationGroundbreaking Smart Page technology for automatic B2B website personalization, launched as a prototype.
February 2025
International expansion
Lexoffice + European rolloutLexoffice integration, international company identification across Europe, and a Telekom partnership.
January 2025
Administration overhaul
Expanded menu + user managementExpanded administration with profile management, an API area, user invitations, and integrated support.
