Webmetic
Webhook <100msGDPR-compliant8,000+ apps via Zapier/Make

Automate your lead-to-revenue workflow

Send identified companies directly to HubSpot, Salesforce, or your outreach tools. Enrich, segment, and automate everything through one API.

Learn more
Try for 14 days
Webhook in <100ms
99.9% uptime
Marketing team working with integrated data

Join 300+ companies already using Webmetic

Condor
IAA MOBILITY
Messe München
freelance.de
8,000+

Apps via Zapier and Make

<100ms

Webhook latency

5

Native CRM integrations

100%

GDPR-compliant

G. Jacque
“A very smart solution for digital B2B marketing—and exceptionally well executed.”– G. Jacque - Microsoft Startup Network
Microsoft

From anonymous traffic to qualified pipeline

Turn your existing marketing tools into revenue engines

Turn your CRM into a revenue accelerator

Imagine every lead arriving in your CRM with a complete website history and intent score

What this means for you:

  • • Sales can call immediately with relevant context
  • • No more cold calls – every contact is warm
  • • Lead scoring is based on genuine buying interest
  • • Companies are segmented automatically by size

Make budget decisions with facts

Track every deal from the first Google click to the signed contract across all your tools

Your competitive advantage:

  • • True multi-touch attribution across every channel
  • • See the revenue impact of every marketing activity
  • • Google Analytics shows companies instead of anonymous sessions
  • • HubSpot and Salesforce reports include the complete customer journey

Put your data to work on strategic decisions

Combine website intelligence with your business data for strategic market insights

Strategic intelligence:

  • • Spot market trends before your competitors
  • • Run account-based marketing with genuine intent signals
  • • Gain competitive intelligence through website analysis
  • • Use predictive analytics for pipeline forecasting

Marketing operations without an IT project

One afternoon to set up. No developers. No compliance audits. Ready to use immediately.

Your marketing agility:

  • • Plug and play with all major marketing tools
  • • GDPR-compliant data processing out of the box
  • • Scales automatically as your traffic grows
  • • 99.9% uptime with an enterprise SLA

Your data flow at a glance

From website identification to revenue attribution

1

Data collection

Webmetic identifies B2B visitors on your website and records their behavior

2

Data processing

Enrichment with company data, intent scoring, and segmentation

3

Data distribution

Automatic transfer to your marketing and sales systems

What our integrations deliver

Measurable results through intelligent use of data

CRM integration

CRM automation

Sales teams save five hours a week through automatic lead enrichment

Attribution

Multi-touch attribution

A complete customer journey from first click to close

Data quality

Data quality

Validated B2B data instead of cookie-based estimates

Enterprise-ready technology

GDPR-compliant

100% EU hosting and privacy by design

Real-time APIs

Webhook events in <100ms

99.9% uptime

Enterprise SLA available

Flexible integration

REST API, webhooks, SDK

Ready for seamless integration?

Let's develop the right integration strategy for your systems together

API documentation

Frequently asked questions about the Data API

What can I do with the Webmetic Data API?

The Data API gives you full access to every identified company visitor and their behavior. Automatically push leads to your CRM, trigger marketing workflows, enrich data with tools such as Apollo.io, and launch personalized outreach campaigns. Zapier, Make.com, and n8n connect Webmetic with more than 8,000 apps.

Which native integrations are available?

Webmetic offers native integrations for HubSpot, Salesforce, Marketo, Pardot, and Lexoffice. Activate them in just a few clicks. For any other tool, use our REST API or connect through Zapier (8,000+ apps), Make.com (2,000+ modules), or n8n.

How quickly is data transferred?

Webhooks trigger in under 100ms. As soon as a company visitor is identified, you can push the data to your systems in real time. With native CRM integrations, new leads typically appear in your system within 1–2 seconds.

Is the Data API GDPR-compliant?

Yes, 100%. All data is processed on German servers in Nuremberg. We identify companies, not individuals. We use no cookies and collect no personal data. Our GDPR assessment is available on request.

Can I use the API for outreach automation?

Absolutely. Many customers use the API to enrich identified companies automatically with contact data, for example through Apollo.io, and then launch personalized LinkedIn or email outreach. Zapier or Make.com can automate the entire process.

Enterprise-grade infrastructure

The highest security standards

  • Data center in Nuremberg
  • GDPR assessment available
  • End-to-end encryption
  • Regular penetration tests

Scales with your growth

  • Millions of events per month
  • Auto-scaling infrastructure
  • 99.9% uptime SLA guaranteed
  • Available globally

CRM and automation

  • HubSpot, Salesforce, Marketo, Pardot
  • Zapier (8,000+ apps)
  • Make.com (2,000+ modules)
  • n8n for self-hosting

Dedicated support

  • Personal success manager
  • Technical support (DACH)
  • Onboarding and training
  • Developer documentation

Start integrating your data today

Free for 14 days
100% GDPR-compliant
Set up in 60 minutes

Questions about integration?

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