%20--%3e%3csvg%20version='1.1'%20id='Logo'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20x='0px'%20y='0px'%20viewBox='0%200%20227.7%2039.7'%20style='enable-background:new%200%200%20227.7%2039.7;'%20xml:space='preserve'%3e%3cstyle%20type='text/css'%3e%20.st0{fill:%231D1D1B;}%20%3c/style%3e%3cg%3e%3cpath%20class='st0'%20d='M218.6,38.9c-6.5,0-11.4-4.9-11.4-11.3s4.9-11.3,11.4-11.3c3.4,0,6.4,1.3,8.4,3.6l0.1,0.2l-3.3,3.2l-0.2-0.2%20c-1.2-1.4-3.1-2.3-5.1-2.3c-3.9,0-6.6,2.8-6.6,6.8s2.8,6.8,6.6,6.8c2,0,3.9-0.8,5.1-2.3l0.2-0.2l3.3,3.2l-0.1,0.2%20C224.9,37.7,222,38.9,218.6,38.9z'/%3e%3cpath%20class='st0'%20d='M87.5,38.9c-6.4,0-11.3-4.8-11.3-11.1s4.8-11.4,11.3-11.4S98.4,21,98.4,27.6v2H81c0.7,3,3.2,5,6.5,5%20c2.5,0,4.3-1.1,5.2-2.1l0.2-0.2l3.2,3.1l-0.2,0.2C94,37.7,91,39,87.5,38.9L87.5,38.9z%20M93.5,25.4c-0.3-2.7-2.9-4.7-6.1-4.7%20s-5.5,1.8-6.3,4.7H93.5z'/%3e%3cpath%20class='st0'%20d='M112.9,38.9c-2.4,0-4.7-0.7-6.6-2.2v1.6h-4.7V8h4.7v10.5c1.9-1.4,4.2-2.1,6.6-2.1c6.5,0,11.4,4.8,11.4,11.3%20S119.5,38.9,112.9,38.9L112.9,38.9z%20M112.9,20.9c-3.8,0-6.6,2.9-6.6,6.8s2.8,6.8,6.6,6.8s6.6-2.9,6.6-6.8S116.7,20.9,112.9,20.9z'%20/%3e%3cpath%20class='st0'%20d='M151.9,38.4V24.6c0-2.1-1.6-3.7-3.7-3.7s-3.8,1.6-3.8,3.7v13.9h-4.7V24.6c0-2.1-1.6-3.7-3.7-3.7%20s-3.8,1.6-3.8,3.7v13.9h-4.6V16.9h4.2v1.6c0,0,1.6-2.2,4.7-2.2c2.3,0,4.4,1,5.9,2.7c0.9-1.1,2.8-2.7,6.1-2.7c4.4,0,8,3.5,8,7.9%20v14.2H151.9L151.9,38.4z'/%3e%3cpath%20class='st0'%20d='M170.9,38.9c-6.4,0-11.3-4.8-11.3-11.1s4.9-11.4,11.3-11.4s10.9,4.6,10.9,11.2v2h-17.3c0.7,3,3.2,5,6.5,5%20c2.5,0,4.3-1.1,5.2-2.1l0.2-0.2l3.2,3.1l-0.1,0.2C177.4,37.7,174.4,39,170.9,38.9L170.9,38.9z%20M176.9,25.4%20c-0.3-2.7-2.9-4.7-6.1-4.7s-5.5,1.8-6.3,4.7H176.9L176.9,25.4z'/%3e%3crect%20x='199.4'%20y='17.2'%20class='st0'%20width='4.7'%20height='21.3'/%3e%3cpolygon%20class='st0'%20points='195.9,17.2%20191.9,17.2%20191.9,12.1%20187.1,12.1%20187.1,17.2%20183.1,17.2%20183.1,21.1%20187.1,21.1%20187.1,38.4%20191.9,38.4%20191.9,21.1%20195.9,21.1%20'/%3e%3cpolygon%20class='st0'%20points='70.7,16.9%2065.5,31%2060.8,19.3%2057.5,19.3%2052.7,31%2047.6,16.9%2042.5,16.9%2050.7,38%2054.8,38%2059.1,26.3%2063.4,38%2067.5,38%2075.8,16.9%20'/%3e%3c/g%3e%3cg%3e%3ccircle%20class='st0'%20cx='3.5'%20cy='34.8'%20r='3.2'/%3e%3ccircle%20class='st0'%20cx='3.5'%20cy='24.4'%20r='3.2'/%3e%3ccircle%20class='st0'%20cx='13.9'%20cy='24.4'%20r='3.2'/%3e%3ccircle%20class='st0'%20cx='24.3'%20cy='24.4'%20r='3.2'/%3e%3ccircle%20class='st0'%20cx='13.9'%20cy='14'%20r='3.2'/%3e%3ccircle%20class='st0'%20cx='24.3'%20cy='14'%20r='3.2'/%3e%3ccircle%20class='st0'%20cx='34.6'%20cy='14'%20r='3.2'/%3e%3ccircle%20class='st0'%20cx='34.6'%20cy='3.6'%20r='3.2'/%3e%3c/g%3e%3c/svg%3e)
Roadmap timeline
Q1 2025
Q2 2025
Q3 2025
Q4 2025
Segmentation
Define custom segments by any criteria, with AI-based grouping of similar companies for precise audience analysis.
Smart Pages
Automatically adapted content for better conversion, with personalization and dynamic elements based on visitor profiles.
White-Label Solution
Full corporate-design customization with your own domain, partner portal and central customer management for agencies.
Export Options
CSV, Excel, LinkedIn and Google Ads compatible formats for seamless integration into marketing campaigns. Export leads directly into various platforms.
Tags System
Categorize leads by your own criteria with color-based segmentation and advanced filtering options.
Flexible Subscriptions
Self-checkout subscription system with different plans, monthly or yearly payment and usage-based billing.
HubSpot Full Integration
Automatic synchronization of all lead data and custom fields with a bidirectional connection and advanced mapping options.
Email Pattern Detection
Intelligent detection and analysis of email patterns for improved lead identification and contact-data enrichment.
Usage Transparency
Transparent insight into platform usage with detailed statistics and usage analysis for a clearer overview.
Lexware Connection
Direct transfer of leads into your ERP system with OAuth2 authentication and automatic contact synchronization.
WordPress Plugin
WordPress plugin for easy integration of Webmetic tracking. No complex setup, no technical know-how needed – just activate and go.
Session 2.0 & UTM Parameters
Complete overhaul of session calculation to the GA4 standard, with advanced UTM parameter tracking and attribution.
N8N Integration
N8N interface for integrating Webmetic into existing automation workflows via n8n-nodes-webmetic. Enables seamless connection to a wide range of automation tools.
Lead Scoring 2.0
Completely reworked lead-scoring system with expanded evaluation criteria and intelligent prioritization.
Real-Time Company Detection
Live streaming with no delay for instant detection of website visitors, with real-time notifications and immediate lead qualification.
Enterprise Readiness
Enterprise certification through a Privacy and Security Assessment (PSA) with hardened infrastructure, end-to-end encryption, backup redundancy and enterprise security standards.
Q1 2026
Q2 2026
Q3 2026
Q4 2026
Contact Enrichment
Automatic identification and enrichment of contacts at detected companies. Provides contact data (email, phone, position) and ICP-based lead prioritization according to Ideal Customer Profile criteria.
Financial Data (DE)
Additional company information including revenue figures.
Tag-Based Search
Search your company database by tags you've already assigned. Quickly find companies based on your labels and categories for efficient segmentation and lead handling.
Evalanche Marketing Automation
Direct connection to Evalanche for marketing automation. Automatic lead transfer with intelligent address splitting, postcode-based state detection and custom field mapping.
SmartWe Partner Integration
Full integration with SmartWe as a partner platform. Automatic synchronization of lead data and seamless handover to the SmartWe CRM system.
Single Sign-On (SSO)
Single sign-on (SSO) for larger teams and enterprise customers with SAML 2.0 and OAuth2 support for seamless authentication and central user management.
Tags in Export
Assigned tags should be visible in all exports – in the API, in notifications and in CSV/Excel exports.
Analytics Dashboard
Advanced industry analytics with detailed insights, trend detection and industry-specific benchmarks for better market positioning.
Webmetic 3.0 Database
A completely rebuilt data foundation for company detection – the heart of Webmetic. Millions of website visits are automatically matched to the right companies: more companies recognized, higher accuracy and fresher data as the basis for more precise leads, analytics and enrichment.
Smart Page Personalization
Show every company the website that fits them – automatically. Webmetic recognizes the visitor and personalizes headlines, buttons and content in real time, with no IT involved. You decide in the dashboard what gets adapted and see the impact on inquiries and conversions in black and white. Our biggest feature yet.
Intent Signals
Intent-based signals at the company level to identify buying intent and interest patterns across different stakeholders within a company.
Screen Recording & Session Replay
Record and replay user sessions on your website with anonymized screen recordings. Understand visitor behavior through visual session replays, heatmaps and click tracking to optimize user experience and conversion.
ICP Analytics Dashboard
Define your ideal customer profile with fit scoring, a waste calculator, channel analysis, a map of Germany and weekly trend tracking for all identified companies.
Segmentation 2.0
Completely reworked segment builder with new filter dimensions, drag-and-drop sorting, multi-select and bulk tag assignment for all matching companies.
UX / Dashboard Redesign
Completely reworked dashboard design with clear typography, a consistent button system, new color tokens and improved information architecture for faster, cleaner use.
English Version
Fully translated dashboard and multilingual interface (German/English) as the foundation for international customers and additional languages.
Responsive Dashboard
Company profiles, sessions, filters and account management in a dedicated view for smartphones, rebuilt for mobile use rather than merely scaled.
Onboarding Assistant
A guided start with an interactive checklist, demo data and step-by-step highlights so new users see their first identified lead right away.
Activity & Engagement Tracking
A new engagement model that captures user activity and interactions across all areas and turns them into a meaningful engagement score.
Hide Records
Option to deliberately hide specific records so they are no longer displayed going forward.
CSV Tag Import
Upload a CSV of domains and automatically assign tags to all matching companies. Ideal for CRM lists, event attendees or account lists.
Company PDF Export
Export a company profile as a PDF to share with sales teams that don't have app access.
AI Briefing Export
Export a company profile with its visit behavior as a Markdown briefing, ready to paste into ChatGPT, Claude & co.
Chrome Extension: Recognize Companies
Visit any website and instantly see whether that company has already visited yours. The extension shows every detection with timestamp, visited pages and company data.
