AI-poweredReal timePersonalization

Your website rewrites itself.
For every company that opens it.

Smart Page identifies the visiting company and has the copy written for them. Not assembled from prepared blocks, but written the moment someone opens the page.
One script tag is all it takes, just like Google Analytics. GDPR-compliant and cookie-free.

Live personalization active
Visitor: Kärcher
Original text:

Our solution for companies

Written for Kärcher:

Our solution for manufacturers of cleaning equipment

Over 300 companies use Webmetic's visitor identification. Smart Page turns it into personalized pages.

Condor
IAA MOBILITY
Messe München
freelance.de
200%

higher conversion rate

600K+

identified companies

90%

less manual optimization

100%

GDPR-compliant

G. Jacque
“A very smart solution for digital B2B marketing—and exceptionally well executed.”– G. Jacque - Microsoft Startup Network
Microsoft

Why static websites
burn through your marketing budget

The challenge

Generic content does not truly resonate with anyone

Different industries have different needs

High advertising costs with low conversion rates

Average B2B conversion rate: only 2–3%

Competitors with more personalized experiences win

Visitors expect relevant content for their specific needs

Fact: Companies lose an average of 60% of website visitors in the first 10 seconds

The solution: Smart Page

The visiting company is identified in milliseconds

Identification via IP address, without cookies and without a consent banner

The copy is written for that one company

No prepared blocks, written in the moment instead

You click what should adapt

Pick headlines and paragraphs in the editor, the AI does the rest

Studies on B2B personalization report conversion rates
of 6 to 8 percent against 2 to 3 percent industry average

Smart Page
Every company reads copy that was written for it

What an AI has to get right before you let it near your homepage unsupervised

Written, not assembled

The AI writes the copy while the page loads, in under a second

  • Headlines
  • Paragraphs and body copy
  • Lists and bullet points

Your offering stays intact

The AI changes who the copy speaks to, never what you sell

  • Tested across 20 companies
  • 20 independent raters
  • Scored 4.15 out of 5

See it before they do

Review your page as a well-known company before you go live

  • 20 example companies
  • Test on the real page
  • Before publishing

No layout shift, always a safety net

New copy is never longer than the original. On any failure, the original stands

  • Nothing moves
  • Bots see the original
  • No broken state

Runs on your site, whatever it is built with

One script tag in the head, nothing after that

  • WordPress, Webflow, Typo3
  • React, Vue, Angular
  • No developer required

You see who read what

Which company saw which copy, and how long they stayed

  • Companies reached
  • Variants served
  • Time on page and scroll depth

An intelligent website in 3 steps

Add the script tag, click the text, go live.
Setup takes ten minutes.

  1. 1

    Identify

    The visiting company is identified via its IP address, without cookies and without a consent banner

    Visitor identified:Identified
    Company:Kärcher
    Industry:Cleaning equipment
    Size:500+ employees
  2. 2

    Write

    The AI writes your headline for that specific company, in under a second

    Headlines
    Subheadings
    Descriptions
    Paragraphs and body copy
    Lists
    Bullet points
    smart.steps.adaptItems.6
    smart.steps.adaptItems.7
    smart.steps.adaptItems.8
    smart.steps.adaptItems.9
    smart.steps.adaptItems.10
    smart.steps.adaptItems.11
  3. 3

    Measure

    The report shows which company saw which copy and how long they stayed

    2x

    Conversion increase

Measurable results for your marketing

Smart Page delivers concrete results that translate into business success

Conversion increase

+100%

Personalized CTAs deliver demonstrably higher conversion rates than static alternatives

ROI increase

+25%

Higher marketing ROI through better lead generation and increased revenue

Signup rates

+40%

Increase signup rates for free consultations through targeted visitor messaging

See Smart Page in action

Example: Headline personalization

BEFORE (static)

"Our software solution for companies"

AFTER (written for Kärcher)

"Our software solution for manufacturers of cleaning equipment"

12

Customizable elements

400ms

Adaptation time

View interactive demo

Set up in ten minutes

One script tag in the head, just like Google Analytics. Then you open your page in the dashboard and click the headlines that should adapt.

One script tag

Added to the head once, and the setup is done

Click instead of configure

You open your page in the editor and click the text. That is all

Technology-agnostic

Works with WordPress, Webflow, Typo3, React, Vue, Angular, or any other technology

GDPR-compliant

Enterprise-grade security with German servers and complete compliance

Executive working with Smart Page technology

Implemented in minutes

A simple JavaScript snippet is all it takes—just like Google Analytics.
No complex setup and no IT resources required.

Frequently asked questions about Smart Page

Everything you need to know about personalized landing pages

How does personalization work without cookies?

Webmetic combines modern identification technology with machine learning to identify companies. It uses only publicly available company data—never personal information. The technology is fully GDPR-compliant and requires no cookies.

How quickly can I implement Smart Page?

In about ten minutes. You add a script tag to the head of your site, just like Google Analytics. Then you open your page in the dashboard and click the headlines and paragraphs that should adapt. That is it. There is no project phase, no waiting, and you do not need a developer.

Does Smart Page work with my CMS?

Yes! Smart Page works with every CMS and website technology. Whether you use WordPress, TYPO3, Webflow, React, or custom HTML, our JavaScript-based solution works everywhere. We also offer dedicated plugins for popular CMS platforms to make integration even easier.

How do I measure the success of my Smart Page?

The report for each page shows which companies visited it, which copy they saw, and how they behaved: time on page, scroll depth and bounce rate, personalized against non-personalized visits. We also push events into your analytics tool so the numbers appear where you already look.

What happens if the AI writes something wrong?

You decide which text the AI is allowed to touch at all. For those elements, hard rules apply: the new copy can never be longer than the original, so nothing shifts in your layout. What you sell has to stay, only who it speaks to changes. Short text, buttons and links are never touched. And if anything fails, whether a timeout or an unidentified visitor, the original always stands. Before you go live, you review your page as 20 well-known companies and see exactly what they would get.

Confident professional ready to help with Smart Page implementation

From today, your page speaks to every company differently

Add the script tag, click your headlines, go live. Setup takes ten minutes.

View live demo

✓ Free 14-day trial ✓ GDPR-compliant

Founder's Update

Exclusive insights into our latest features.
Once a month. Product updates only—no sales pitches, just innovation.

Once a monthProduct updates onlyNo spam
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Personalize your website for every B2B visitor and turn anonymous traffic into qualified leads.
No cookies. 100% GDPR-compliant.