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Webmetic +
Lexware Office
Generate valuable B2B leads and automatically sync potential new customers with Lexware Office. From the first website visit to the invoice – everything in one system.
Trusted by more than 200 German companies
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of your visitors identified
per identified lead
setup time
GDPR-compliant
Why Webmetic is the perfect addition to Lexware Office
Your accounting now starts with the very first website visit
Automated lead capture
Directly in Lexware Office
Identified companies are automatically created as customer records in Lexware Office – with no manual data entry.
Complete company data
Company name, address, industry, employee count – all the key master data for your accounting at a glance.
Ready to quote and invoice immediately
Create quotes and invoices directly from synchronized customer data – without switching systems.
100% GDPR-compliant & secure
No cookies, no consent required
Webmetic works entirely without cookies and does not require user consent – legally reviewed and confirmed.
Servers in Germany
All data is processed and stored exclusively on German servers – ideal for SMEs with strict compliance requirements.
External legal opinion
An independent legal opinion confirms GDPR compliance – so you can work with peace of mind.
Work from anywhere
Via app, smartphone, tablet, or notebook – including Apple Mac
GoBD-compliant & recognized by tax authorities
Audited and legally compliant for your accounting
Market leader Lexware
Decades of experience since 1989
Complete integration in 3 steps
Easier than you think – no IT skills required
Add the Webmetic code
Add the tracking code to your website – as easy as Google Analytics
Connect Lexware Office
Connect Webmetic in just a few clicks via the secure API
Receive leads automatically
New company visitors automatically appear as customers in Lexware Office
About Lexware Office
Lexware Office is Germany's leading online business solution for self-employed professionals, freelancers, and small and medium-sized companies.
More than 250,000 customers trust Lexware Office as their complete solution for accounting, invoicing, and financial management – all in the cloud and available anywhere, including on mobile devices.
Since 1989 Lexware, based in Freiburg im Breisgau, has been developing business software solutions. In 2012, Lexware Office was designed with more than 800 companies that contributed direct feedback to its development.
Learn more about the partnershipSatisfied customers
Experience & expertise
In Germany
Available anywhere
Why Lexware Office?
- Easy to use
No accounting knowledge required
- Everything in one system
Taxes, invoicing, banking & accounting
- Automatic updates
No installation and always up to date
- GDPR-compliant & legally secure
GoBD-audited, German servers
- Agile development
New features every month
See the integration in action
Detailed company profiles
All the data you need for your accounting
- Complete company data (name, address, VAT ID)
- Industry classification (NACE code)
- Employee count and revenue bracket
- Website activity and interest
Seamless synchronization with Lexware Office
Your customers are created automatically
- Automatic import into Lexware Office
- Accurate master data for error-free invoices
- Complete documentation from the first contact
- Save time by eliminating manual data entry
Ideal for B2B companies
These companies benefit most from the integration
B2B service providers
Consultancies, agencies, and IT service providers: identify interested companies and create quotes directly from Lexware Office.
Example: Marketing agency generates 30% more qualified leads
B2B online retailers
Wholesalers and manufacturer shops: identify commercial buyers before checkout and proactively contact them.
Example: Technical wholesaler increases its close rate by 40%
Software providers
SaaS companies and software vendors: recognize trial prospects early and actively convert them into paying customers.
Example: Software provider shortens its sales cycle by 50%
Transparent pay-per-lead pricing
Pay only for companies that are actually identified
per identified company
- Volume pricing: the more leads, the lower the price
- No setup fee, no minimum term
- 14-day free trial
- Lexware Office integration included (no extra charge)
Frequently asked questions about Webmetic + Lexware Office
What is Webmetic's identification rate?
On average, Webmetic identifies 20% of your website visitors as specific companies. The identification rate depends on your traffic – the more B2B visitors come from corporate networks, the higher the rate. You can determine your individual identification rate during the free trial.
Which data can I transfer to Lexware Office?
The API integration transfers complete company data: company name, full address, VAT ID (if available), industry (NACE code), employee count, phone number, and website URL. This data is then available as a customer record in Lexware Office and can be used for quotes and invoices.
Is the solution genuinely GDPR-compliant without consent?
Yes, absolutely. Webmetic does not use cookies or process personal data. We identify companies using their IP addresses and match them with publicly available company data. This presents no data protection concerns and has been confirmed by an external legal opinion. All servers are located in Germany, and all data processing complies with the GDPR.
How can I integrate identified leads into my sales process?
Identified companies are automatically created as customers in Lexware Office. From there, you can create quotes, issue invoices, or forward the leads to your sales team. You can also configure email notifications in Webmetic whenever particularly interesting companies visit your website.
What conversion rate can I expect from identified companies?
The conversion rate depends heavily on your offering and follow-up. Our customers report conversion rates of 5–15% from identified companies to actual customers. Companies that contact identified leads promptly and make personalized offers are especially successful.
Do I need IT skills for setup?
No. Setup is intentionally simple. For Webmetic, you add a JavaScript snippet to your website, similar to Google Analytics. Connecting to Lexware Office takes just a few clicks in the settings. If you still need help, our German support team is available.
Get started with Webmetic + Lexware Office
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