HubSpot Partner100% GDPR-compliantCookie-free

Webmetic +
HubSpot

Name: Webmetic + HubSpot Integration - B2B Lead Intelligence Directly in Your CRM
Brand: Webmetic
Price: 0.4 EUR
Availability: InStock

Identify anonymous website visitors and automatically create high-quality contacts and companies in HubSpot CRM – before they fill out your form.

Try free for 14 days How it works

German servers & support

No IT skills needed

Live in 10 minutes

Trusted by more than 200 German companies

20%

of your visitors identified

€0.40

per identified lead

10 min

setup time

100%

GDPR-compliant

The perfect addition to HubSpot CRM

Identify your visitors before they fill out a form

Automated lead intelligence

Directly in HubSpot CRM

Identified companies are automatically created as contacts and companies in HubSpot – complete with an activity history.

Enriched data

Company name, address, industry, employee count, website – all the relevant B2B data for your scoring and workflows.

Ready for marketing automation

Use HubSpot workflows, lead scoring, and nurturing campaigns with the identified leads.

100% GDPR-compliant & secure

No cookies, no consent required

Webmetic works entirely without cookies and does not require user consent – legally reviewed and confirmed.

Servers in Germany

All data is processed and stored exclusively on German servers – ideal for companies with strict compliance requirements.

External legal opinion

An independent legal opinion confirms GDPR compliance – so you can work with peace of mind.

HubSpot workflows

Trigger automated workflows based on website activity

Lead scoring

Use website behavior for intelligent lead scoring

Sales automation

Automatically notify sales about hot leads

Complete integration in 3 steps

Easier than you think – no IT skills required

Add the Webmetic code

Add the tracking code to your website – as easy as Google Analytics

Connect HubSpot

Connect Webmetic in just a few clicks via the secure HubSpot API

Receive leads automatically

New company visitors automatically appear as contacts in HubSpot

Start your free 14-day trial

See the integration in action

Detailed company profiles

All the data you need for perfect lead nurturing

Complete company data including website and contact details
Industry classification (NACE code) for segmentation
Employee count and revenue bracket for scoring
Pages visited and interest level

Webmetic dashboard with detailed company profiles

Seamless synchronization with HubSpot

Your leads are automatically added to your CRM

Automatic import into HubSpot Contacts & Companies
Activity timeline for a complete lead history
Workflow triggers for marketing automation
Sales notifications for highly qualified leads

Ideal for B2B companies using HubSpot

These companies benefit most from the integration

SaaS & software

Identify trial prospects early and use HubSpot workflows for onboarding and lead nurturing.

Example: SaaS provider shortens its sales cycle by 40%

Agencies & consultants

Marketing, web, and consulting agencies: use Webmetic data for intelligent lead segmentation in HubSpot.

Example: Marketing agency increases conversion by 35%

B2B e-commerce

Online shops for business customers: identify commercial buyers and trigger personalized offers.

Example: Online shop increases B2B revenue by 50%

Transparent pay-per-lead pricing

Pay only for companies that are actually identified

€0.40–€0.95

per identified company

Volume pricing: the more leads, the lower the price
No setup fee, no minimum term
14-day free trial
HubSpot integration included (no extra charge)

Start your free 14-day trial

Frequently asked questions about Webmetic + HubSpot

How does the HubSpot integration work technically?

The integration uses the official HubSpot API. Webmetic automatically creates Contacts and Companies in your HubSpot account as soon as a company is identified. All website activity is saved as timeline events, giving you a complete view of the customer journey. Setup takes about 5 minutes.

Can I trigger HubSpot workflows with Webmetic data?

Yes, absolutely! You can trigger HubSpot workflows based on any Webmetic data. For example, automatically send an email when a company in your target industry visits more than 3 pages. Notify sales when a company with 100+ employees visits your pricing page. All Webmetic data is available as custom properties in HubSpot.

Does Webmetic prevent duplicates in HubSpot?

Yes. Before every import, Webmetic automatically checks whether the company already exists in HubSpot. If it does, the existing record is updated instead of creating a duplicate. The check uses the company domain and company name.

Which HubSpot plans are supported?

The Webmetic integration works with all HubSpot plans, including the free HubSpot CRM. However, advanced features such as workflow triggers and lead scoring require a paid HubSpot plan (Marketing Hub Professional or higher).

What is the identification rate for B2B traffic?

On average, Webmetic identifies 20% of your website visitors as specific companies. For exclusively B2B traffic, such as SaaS products, the rate can reach 25–30%. The identification rate depends on how many visitors come from corporate networks. You can determine your individual rate during the free trial.

Can I use Webmetic with HubSpot in compliance with the GDPR?

Yes. Webmetic is fully GDPR-compliant and works without cookies. Data is transferred to HubSpot securely via the official API. Because Webmetic identifies only company data, not personal data, you do not need additional consent from website visitors. An external legal opinion confirms GDPR compliance.

Get started with Webmetic + HubSpot

Try free for 14 days

No credit card required

German support & servers

Set up in 10 minutes

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Webmetic +
HubSpot