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AUSSCHREIBEN.DE makes product interest visible
The leading tender-specification platform in the DACH region uses Webmetic for strategic business intelligence: identifying potential manufacturing customers and gaining valuable platform insights for its own AVA sales activities.
About AUSSCHREIBEN.DE
AUSSCHREIBEN.DE is the leading digital platform for building-product data in the DACH region, operated by ORCA Software GmbH. The platform connects building-product manufacturers with architects, engineers, and specialist planners.
Target audience
- Architects & architecture firms
- Engineers & specialist planners
- Tradespeople & construction companies
- General contractors & developers
Visitor Intelligence makes product interest visible
Automatic company identification in real time – cookieless and GDPR compliant
Real-time identification
Companies are identified as soon as they visit.
GDPR compliant
No cookies, no personal data – 100% compliant.
Company profiles
Complete company information, including industry and location.
Ready immediately
Integrates in minutes via a JavaScript snippet.
How Visitor Intelligence works at AUSSCHREIBEN.DE
From anonymous product research to a qualified sales opportunity
1. Planner researches products
An architect or engineer searches the product catalog for gutters, windows, insulation, or other building products for a current project.
2. The company is identified
Webmetic automatically identifies the visitor’s company in real time, with a complete company profile, industry classification, and location.
3. Data-driven insights
AUSSCHREIBEN.DE uses the data to understand platform usage and product trends better and to optimize its offering for planners and manufacturers.
"With Webmetic, we finally understand which companies use our platform and what they are searching for. These insights help us improve the offering precisely and provide even better service to our manufacturers."
Monthly performance
Consistently strong identification rates since launch
Top identified industries
These industries research building products most often on AUSSCHREIBEN.DE
Geographic distribution
76% of identified companies come from the DACH region
Top cities
Distribution by country
Most identified companies come from Germany, Austria, and Switzerland – ideal for DACH-focused B2B sales.
Anonymous visitors become valuable insights
AUSSCHREIBEN.DE uses Visitor Intelligence to understand its platform better: which companies use the service and which product categories are in highest demand?
Identified platform user
Before and after
The difference for AUSSCHREIBEN.DE as a platform operator
Without Visitor Intelligence
With Visitor Intelligence
Practical use cases
How AUSSCHREIBEN.DE uses Visitor Intelligence data internally
Understand target audiences
Who actually uses the platform? The data shows that engineering firms make up the largest share, followed by IT companies and property developers.
→ Better product decisions based on real usage data instead of assumptions
Identify product trends
Which product categories are searched most often? These insights help prioritize catalog expansion and new features.
→ A data-driven roadmap for platform development
Analyze regional distribution
76% of users come from the DACH region. These insights show where the platform is especially strong and where growth opportunities exist.
→ Strategic decisions for marketing and expansion
Improve manufacturer services
Aggregated insights let AUSSCHREIBEN.DE give its manufacturing partners better reports and market analyses.
→ Greater value for manufacturers through robust market data
Optimize usage behavior
How do planning firms use the platform? These findings help improve the user experience in a targeted way.
→ Targeted UX improvements based on real usage behavior
Measure repeat users
An average of 3.2 visits per company shows strong platform engagement and regular use.
→ Evidence of the platform’s relevance for investors and partners
Engagement analysis of platform users
Automatic user-engagement scoring for well-founded platform insights
First-time visitors
First contact with the platform
18% of users – potential for platform engagement
Regular users
Active use, multiple visits
54% of users – established platform users
Power users
Intensive, regular use
28% of users – highest platform relevance
Engagement factors
Frequent visits indicate high platform relevance
Longer sessions mean deeper product research
Broad use of different catalogs
Insights into the user structure
Visitor Intelligence for your B2B platform
Use the same technology as AUSSCHREIBEN.DE to turn anonymous visitors into qualified leads. GDPR compliant, cookieless, and integrated in minutes.
Founder's Update
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Once a month. Product updates only—no sales pitches, just innovation.
