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How freelance.de uses Visitor Intelligence to optimize its sales processes
Germany’s largest freelancer platform uses Webmetic’s Visitor Intelligence to identify companies with project demand and expand existing customer relationships through data-driven insights for proactive sales.
How Visitor Intelligence strengthens sales at freelance.de
From anonymous visitors to active
project clients through intelligent identification
1. Identify companies automatically
Both new visitors and existing customers are identified in real time, with complete company profiles and contact details for targeted outreach.
2. Detect project demand
Which freelancer categories are being searched? Repeat visits signal specific demand. For existing customers, they reveal interest in new project areas.
3. Engage customers proactively
Sales can approach new companies directly. Account managers see expansion opportunities among existing customers, with perfect timing for relevant offers.
"With more than 500 relevant leads every month, we can target companies with a specific need for freelancers. Our sales team now reaches customers at the perfect moment – while they are actively searching for freelancers. That has simplified our project acquisition."
From anonymous visitor to qualified HubSpot lead
How an anonymous website visitor becomes an active project client
Anonymous visitor
Browses freelancer profiles
on freelance.de
Visitor Intelligence
Identifies the company
in real time
HubSpot CRM
Complete lead record
with behavioral context
HubSpot CRM integrationEvery visitor automatically becomes a qualified lead
No more manual data entry. Identified companies appear in HubSpot immediately with complete company data, a detailed visit history, and intelligent lead scoring.
HubSpot CRM
Domain: techstartup.de
Interest: React developers
Score: 87/100
Before and after: HubSpot integration at freelance.de
A dramatic change from manual lead entry to fully automated CRM integration
Before the integration
With Webmetic + HubSpot
Practical use cases in sales and account management
How freelance.de uses Webmetic for proactive customer acquisition and development
Win new project clients
A company visits the platform repeatedly and actively searches React developer profiles.
→ Sales proactively reaches out with a suitable freelancer portfolio and project examples
Expand existing accounts
A customer has only used IT freelancers so far but is now browsing marketing categories extensively.
→ The account manager suggests new service areas and presents relevant freelancers
Prevent churn
A long-standing customer has been inactive for three months, then returns and searches the platform.
→ Immediate outreach with tailored advice and personal support
How the sales team scores every lead automatically
Webmetic creates intelligent scoring fields so the sales team can prioritize the most important leads immediately
Interest score
Priority rating
The automatic score immediately shows how hot a lead is. The higher the score, the more specific the project interest.
Latest activity
Current context
See immediately what the company searched for most recently – the ideal context for a first conversation.
Interest categories
Specific needs
Which freelancer areas specifically interest the company? Sales can tailor the right offers precisely.
First visit
Lead creation
When was this company first identified as a potential customer? This helps schedule and plan follow-ups.
Visit frequency
Interest intensity
How often has the company visited? Repeat visits signal specific project demand and the ideal moment to reach out.
Lead source
Assignment & attribution
Clear labeling shows that this lead came through Webmetic – ideal for marketing attribution and performance analysis.
Visitor Intelligence for your platform
Use the same technology that helped freelance.de succeed – GDPR compliant, cookieless, and integrated in just 10 minutes.
Founder's Update
Exclusive insights into our latest features.
Once a month. Product updates only—no sales pitches, just innovation.
