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How HRM Institut gives its exhibitors visitor insights
Germany’s largest HR trade-fair organizer uses Webmetic to give exhibitors weekly reports about profile visitors and article readers – fully automated and integrated directly into the HRM profile.
How the integration works
From a profile view to a qualified lead – automated and with no additional effort
1. Identify visitors automatically
Webmetic identifies companies that visit exhibitor profiles or read specialist articles – in real time and GDPR compliant.
2. Receive weekly reports
HR companies receive automated reports with insights into interested companies directly through their HRM profile.
3. Reach out directly
The insights let exhibitors proactively contact interested companies at exactly the right time.
Benefits for HR exhibitors
Get maximum value from every trade-fair presence and specialist article
See profile visitors
See which companies visited your HRM profile. No more anonymous visitors – clear company data instead, ready for targeted sales.
Identify article readers
Learn which companies read your specialist articles. It is the ideal basis for relevant follow-up conversations backed by genuine interest.
Perfect timing
Weekly reports show current prospects. Contact potential customers precisely when their interest is highest.
Seamless API integration
How the data flows automatically into your HRM profile
Visitor on hrm.de
Reads an exhibitor profile
or specialist article
Webmetic API
Identifies the company
in real time
HRM profile
Weekly report
with insights
Practical use cases
How HR exhibitors use the Webmetic integration
Lead discovery for HR service providers
A recruitment company receives its weekly report and sees that a DAX corporation visited its profile several times.
→ Proactive outreach with a tailored executive-search offer
Use interest in specialist articles
An HR software provider sees that several mid-sized companies read its article about digital personnel files.
→ Targeted follow-up with a demo offer for the document-management solution
Strengthen trade-fair contacts
After an HR trade fair, the report shows that a booth visitor subsequently viewed the online profile.
→ Confirmation of interest – the ideal time for a personal follow-up conversation
"Our exhibitors can now see which companies visit their profiles. That creates genuine value and strengthens our position as the leading HR platform."
Why the integration works so well
Fast setup, automated operation, maximum value
Fast integration
Just a few meetings and several project days for the complete setup
Fully automated
No manual effort – reports are generated and delivered automatically
GDPR compliant
All data is processed in line with German data-protection standards
Free activation
The first profiles can be activated free of charge
Visitor Intelligence for your platform
Webmetic integrates seamlessly into directories, marketplaces, and platforms with profile features – GDPR compliant and ready to use within days.
Founder's Update
Exclusive insights into our latest features.
Once a month. Product updates only—no sales pitches, just innovation.
