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Webmetic vs. Leadinfo: 2026 comparison
A direct comparison of two website visitor identification tools:
Features, pricing and data privacy at a glance.
300+ companies rely on Webmetic
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The key differences at a glance
Webmetic
- Server location: Germany
- Pay-per-company model
- Focus on DACH company data
- German-language support
- Unlimited users included
- API access at no extra cost
- Session recording in every plan
Leadinfo
- Server location: EU (AWS)
- Tiered package pricing with lead limits
- Global company database
- 70+ native CRM integrations
- Leadbot (chatbot) as an add-on
- Enterprise features (Pro plan)
Detailed feature comparison
All information is based on publicly available sources.
As of July 2026.
+ email & phone
+ email & phone
Sources: Public product pages and price lists. All information is provided without warranty.
“Webmetic is a very smart solution for digital B2B marketing—and it is brilliantly executed, too.”
Data privacy comparison
GDPR compliance is an important factor for companies in the DACH region. Here are the relevant data privacy details for both providers.
Webmetic
- Company headquarters
- 🇩🇪 Germany (Munich)
- Server location
- Germany (Frankfurt)
- Tracking method
- Cookie-free
- External cloud providers
- None
- DPA available
- Yes
- Data deletion on request
- Yes
Leadinfo
- Company headquarters
- 🇳🇱 Netherlands (Rotterdam)
- Server location
- EU (AWS)
- Tracking method
- First-party cookies / cookie-free available
- External cloud providers
- AWS (EU region)
- DPA available
- Yes
- Data deletion on request
- Yes
Pricing models compared
The two providers take different approaches to pricing.
Webmetic
Pay-per-company model
You are billed exclusively for companies that are actually identified.
| Volume/month | Price per lead |
|---|---|
| 10–100 leads | €0.76 |
| 101–250 leads | €0.64 |
| 251–500 leads | €0.56 |
| 501–1,000 leads | €0.48 |
| 1,001–2,000 leads | €0.40 |
| 2,000+ leads | €0.32 |
Leadinfo
Tiered pricing by lead volume
Three packages with different volume limits and volume-based pricing tiers.
| Lead volume | Starter | Scale | Pro |
|---|---|---|---|
| 0–100 leads | €69–€99 | €159 | €359 |
| 101–250 leads | — | €159 | €359 |
| 251–500 leads | — | €209 | €359 |
| 501–1,000 leads | — | €259–€309 | €359–€429 |
| 1,000–2,000 leads | — | from €359 | from €499 |
| 2,000+ leads | — | €459 | €679 |
Frequently asked questions
Answers to the most important questions about Webmetic and Leadinfo
Webmetic and Leadinfo are both website visitor identification tools. The main differences are server location (Webmetic: Germany, Leadinfo: EU/AWS), pricing model (Webmetic: pay per company, Leadinfo: package pricing) and integrations (Leadinfo: 70+ native CRM integrations, Webmetic: API + Zapier/Make/n8n).
Both providers state that they operate in compliance with the GDPR. Relevant differences concern server location and data processing. Webmetic hosts data exclusively in Germany without external cloud providers. Leadinfo uses AWS servers within the EU and is headquartered in the Netherlands. The final assessment of GDPR compliance should be made case by case with your data protection officer.
Webmetic uses a pay-per-company model (€0.32–€0.95 per lead, as of July 2026). Leadinfo offers tiered packages starting at €69/month (Starter), €159/month (Scale) and €359/month (Pro) with yearly billing. The pricing models differ: Webmetic bills by identified company, while Leadinfo bills by package and lead volume. Both offer 14-day free trials.
Yes, you can switch at any time. Webmetic offers a 14-day free trial so you can test the tool in parallel. Integration uses a simple tracking code. We are always happy to help if you have any questions.
Webmetic integrates natively with HubSpot, Lexware Office, Samdock, Evalanche and SmartWe. It also offers official apps for Zapier, Make and n8n (a verified n8n node), plus full API access in every plan. Leadinfo offers 70+ native integrations (automatic CRM sync from Scale, Salesforce from Pro), Zapier and Make from Scale, and n8n from Pro—according to the Leadinfo help center, no public API is available.
Which tool is right for whom?
Webmetic is suitable for:
- Website personalization for B2B visitors
- Companies focused on the DACH market
- High data privacy and GDPR requirements
- A preference for servers located in Germany
- Variable visitor numbers (pay-per-company model)
- API access and automation via Zapier/Make/n8n
Leadinfo is suitable for:
- Companies with an international focus
- A need for a global company database
- Extensive native CRM integrations (70+)
- Companies that want a chatbot (Leadbot) on their website
- A preference for fixed monthly packages with defined lead limits
- Enterprise features (dedicated CSM, SFTP access)
Try Webmetic for free
Start your 14-day free trial. No credit card required.
Transparency notice
This comparison page is operated by Webmetic GmbH We have made every effort to present all information objectively and fairly.
All information is based on publicly available sources and may change. For current pricing and features, please visit each provider's official product pages.
As of: July 2026 | Last updated: July 2026
