Custom solutions
We develop a solution with you that tailors your website and your sales process to every identified company.
Webmetic identifies which company is on your website right now and knows its industry, its size, and what it is interested in. On this basis, we develop a solution with you that fits your sales process exactly. A machine builder, for example, then sees your references from machine building first and the rest of your offering after that.
Smart Pages can be part of the solution, but they aren't a requirement. We handle the implementation, so it never becomes an IT project for your team.
What Webmetic knows about a company
Webmetic knows 55 characteristics about every identified company, and your solution can use any of them in real time. Identification takes less than 50 milliseconds, an AI adaptation around 300 milliseconds. Your visitors see the right page instantly.
The characteristics answer five questions:
| Question | Examples |
|---|---|
| Who is the company? | Name, location, and region |
| What does it do? | Industry, services, target audience, and business model |
| How big is it? | Employee count and revenue, each as a range |
| What is it interested in? | The pages it has read and how often it comes back |
| How well does it fit you? | Match with your ideal customer profile, relevance, and segments |
Visitors that Webmetic can't match to a company see your website unchanged.
What you can achieve
This data powers six approaches that we put into practice with you:
| Approach | What it looks like |
|---|---|
| Relevance from the first click | Every company sees references, case studies, and images from its own industry. |
| One message per company | The headline and value proposition speak to the company directly, in your brand's voice. |
| The right offer first | Products, courses, or solutions appear in the order that fits the company. |
| Exclusive outreach to target accounts | Only companies that match your ideal customer profile by industry, size, and region see the meeting offer or exclusive content. |
| Fewer hurdles to an inquiry | Forms already contain the company details, so your visitors only add their personal details. |
| Sales at the right moment | Companies with especially strong interest go straight to your CRM or to the responsible sales team. |
Fifty-five characteristics and six approaches add up to hundreds of use cases. Together, we find the one that moves your sales forward the most.
How a project works
We develop the solution, and your team reviews and approves it. A project has four phases:
- 1ConversationYou tell us about your goals, your target accounts, and your website.
- 2ConceptWe propose which characteristics and approaches your solution uses.
- 3Build and testWe build the concept and test it with you before your visitors see it.
- 4Live and reviewThe solution goes live, and we review its impact together.
What you need
- Code on your website: Depending on the solution, this is the tracking code, the Smart Pages code, or both. You need the tracking code as soon as your sales team should receive alerts or you want to measure results. Install Smart Pages explains how the Smart Pages code gets onto your website.
- Plan: If your solution uses Smart Pages, your account needs the trial, the Growth plan, or Enterprise, because only these publish Smart Pages.
- Data protection: Whether Webmetic's code may load before your visitors consent is a question for your data protection advisor. Our Support answers questions about the data the code sends.