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Marketing automation that thinks ahead
AI-powered visitor identification for better performance
Automate lead generation and personalisation with precise company data. GDPR-compliant, seamlessly integrated, and measurable from day one.
Identified companies
Maschinenbau AG
500+ employees, automotive
Tech Solutions GmbH
200+ employees, software
Automated workflows
Industry-specific email series started
Automotive case studies → Maschinenbau AG
LinkedIn campaign activated
C-level targeting → Tech Solutions GmbH
Already used by 200+ marketing teams
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more qualified leads
lower cost per lead
to go live
GDPR-compliant
“A very smart solution for digital B2B marketing—and exceptionally well executed.”
B2B marketing—and exceptionally well executed.”– G. Jacque - Microsoft Startup Network
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The automation gap in B2B marketing
98% anonymous traffic—missed opportunities in your marketing workflows
Your marketing automation is running, but it only works with a fraction of your actual visitors. Most B2B companies automate email campaigns and lead nurturing while overlooking the biggest opportunity: anonymous website visitors who are already showing interest.
The specific challenges:
- •Nurturing campaigns only reach known contacts
- •Website personalisation remains superficial and generic
- •Lead scoring is based on incomplete data
- •Account-based marketing misses unidentified visitors
- •Retargeting budgets are spent inefficiently
98%
of your B2B website traffic goes unused
Only 2% of B2B website visitors leave their contact details
Webmetic adds intelligent visitor identification to your marketing automation
From anonymous to automated—in real time
Webmetic identifies the companies behind anonymous website visitors and automatically sends this data to your existing marketing tools. This makes your automation workflows far more effective.
1. Real-time identification for automation
- Automatic company identification without cookies
- Immediate transfer to CRM and marketing automation tools
- API integration with HubSpot, Salesforce, Marketo, and Pardot
2. Intelligent workflow triggers
- Automatic lead creation for qualified visitors
- Dynamic email campaigns based on company attributes
- Smart segmentation by industry, company size, and location
3. Personalised automation processes
- Industry-specific content delivery
- Dynamic landing pages based on company profile
- Automated follow-up sequences for different customer segments
How Webmetic transforms your marketing workflows
Marketing automation in action
Use case 1: Automated lead nurturing
A manufacturing company visits your website. Webmetic identifies the company, automatically creates a lead in your CRM, and starts an industry-specific email sequence featuring manufacturing case studies.
Result: 40% higher engagement through relevant content
Use case 2: Dynamic account-based marketing
Your target accounts visit the website without identifying themselves. Webmetic recognises them, automatically triggers personalised LinkedIn campaigns, and alerts the account manager via Slack.
Result: 60% faster response times for high-value accounts
Use case 3: Intelligent retargeting automation
Identified companies automatically trigger tailored Google Ads and LinkedIn campaigns with industry-specific messages and optimised budgets.
Result: 70% lower cost per conversion
Use case 4: Progressive lead scoring
Automatically enrich lead scores using company attributes. Company size, industry, technology stack, and visitor behaviour combine into precise priorities.
Result: 85% more precise sales prioritisation
Turn marketing automation into a revenue engine
With Webmetic, anonymous website visitors automatically become qualified leads in your CRM. Suddenly, your entire marketing automation stack has 20 times more data to work with.
Seamless integration with your existing MarTech stack
From Zapier to Make, Webmetic integrates with every workflow
Integration partners
Zapier
More than 8,000 connections
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Make.com
2,000+ integrations
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Power Automate
The Microsoft ecosystem: AI Agent, Excel, and Power BI
n8n
800+ open-source workflows
Technical advantages
API-first architecture
for flexible integration
Real-time data transfer
without delay
GDPR-compliant data processing
in Germany
Scalable infrastructure
for enterprise volumes
Measurable automation results
Performance gains achieved by our customers
+150%
more qualified leads through automation
+89%
higher email open rates through personalisation
-60%
lower cost per lead
+340%
better marketing attribution
Intelligent automation pipeline
From identification to conversion—fully automated
Identification
Anonymous visitors are automatically identified as companies
Enrichment
Company details and contacts are added via API
Qualification
Lead scoring and intelligent segmentation
Automation
Personalised workflows start automatically
Live Activity Feed
Last 60 seconds
New lead identified: Müller & Partner GmbH
"Mittelstand Lead Nurturing" automation started • 12 seconds ago
Email sent to Schmidt Werkzeugbau GmbH
Sequence: Manufacturing Case Study • Email 3 of 7 • 28 seconds ago
Lead score increased for Baumann Engineering GmbH
From 65 to 85 points • Trigger: pricing page visited • 35 seconds ago
Demo automatically scheduled with Fischer Metallbau GmbH
Meetergo integration • Appointment: 15 Mar at 14:00 • 52 seconds ago
Advanced integration and automation workflows
Seamless integration with your existing MarTech stack
Cold outreach via Zapier and Make integration
Webmetic identifies companies via API
Zapier and Make enrich contact data through Apollo.io
Instantly starts personalised email sequences
Automation setup: 8,000+ Zapier apps and 2,000+ Make modules available
LinkedIn automation with Psychological AI
Webmetic identifies target companies
Make finds the decision-makers' LinkedIn profiles
Psychological AI starts personalised outreach campaigns
LinkedIn success: 85% higher response rate through industry-specific outreach
Multi-channel automation via Zapier and Make
Day 1
Personalised email
Day 3
LinkedIn connection request via Make
Day 7
Follow-up email with industry-specific case studies
Day 14
Slack notification to the sales team
Automation without data protection risk
Cookieless technology
no consent banners
Servers in Germany
EU data protection
GDPR compliance
without compromise
Automatic compliance
for every workflow
Live Marketing Automation Activity
Watch your automations work in real time
Live Activity Feed
Last 60 secondsNew lead identified: Festo AG & Co. KG
"Mittelstand Lead Nurturing" automation started • 12 seconds ago
Email sent to Trumpf GmbH + Co. KG
Sequence: Manufacturing Case Study • Email 3 of 7 • 28 seconds ago
Lead score increased for Krones AG
From 65 to 85 points • Trigger: pricing page visited • 35 seconds ago
Demo automatically scheduled with Heidelberger Druckmaschinen AG
Kalendly integration • Appointment: 15 Mar at 14:00 • 52 seconds ago
127 automations active today
View full activity log →Frequently asked questions about marketing automation
How quickly can I implement marketing automation with Webmetic?
The complete integration takes just 48 hours. Day 1 covers API setup and technical integration. Day 2 covers workflow configuration and testing. You can launch your first automated campaigns within a week. Our Customer Success team guides you through every step and ensures smooth integration with your existing MarTech stack.
Does Webmetic work with my existing marketing tools?
Yes. Webmetic integrates seamlessly with all major marketing tools, including HubSpot, Salesforce, Marketo, and Pardot, as well as more than 1,000 apps through Zapier and Make. Our API-first architecture also supports custom integrations, so you can add Webmetic to any existing workflow.
How can I measure the performance of my automation workflows?
Webmetic provides detailed analytics for every automation workflow, including lead conversion rates, email performance, ROI tracking, and attribution models. All metrics also integrate with your existing reporting system, so you can track marketing attribution and revenue impact directly.
Is marketing automation with Webmetic GDPR-compliant?
Absolutely. Webmetic is completely cookieless and requires no consent banner. All servers are located in Germany, and data is processed in full compliance with the GDPR. You can implement your marketing automation without data protection risk while still achieving maximum performance.
Transform your marketing automation
See in 15 minutes how Webmetic transforms your marketing automation, including a live integration with your existing system.
Founder's Update
Exclusive insights into our latest features.
Once a month. Product updates only—no sales pitches, just innovation.
