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98% of your website visitors remain anonymous.
We change that.
Every day, you make strategic decisions about marketing budgets without knowing which companies visit your website. Webmetic turns anonymous visitors into strategic market intelligence.
Trusted by 200+ B2B companies for strategic intelligence
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Identification rate
Company data points
per identified lead
GDPR-compliant
“A very smart solution for digital B2B marketing—and exceptionally well executed.”
B2B marketing—and exceptionally well executed.”– G. Jacque - Microsoft Startup Network
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Why strategic decisions are still made
without complete market data
The current challenges facing data-driven marketing decisions
98% of website visitors are anonymous
B2B companies visit your website and research solutions, but Google Analytics only shows an "Unknown Visitor". Consent requirements leave valuable market intelligence untapped.
The result: budgets are allocated without market intelligence
Standard analytics only show surface-level data
Page views and clicks are not strategic insights. Sound decisions require company data, industry information, and competitive intelligence.
The result: strategic decisions are based on assumptions
Competitive intelligence is completely missing
Which of your competitors' customers visit your website? Which industries show interest? This strategic market data is invisible, yet crucial to your marketing strategy.
The result: missed market opportunities and misplaced priorities
Webmetic Analytics & Insights: deeper insight into your business
Get precise analytics and valuable insights into your website visitors, market trends, and business opportunities—all in real time
Real-Time Analytics
Live tracking of company visits and behavioural patterns on your website
Advanced Insights
Industry analyses, market trends, and detailed company profile insights
Custom Reports
Tailored reports and dashboards for different teams and audiences
Data Export
CSV, Excel, and API integration for seamless use in your existing tools
Analytics dashboard: company data in detail
Comprehensive analytics on identified companies and their website activity
- Company name, location, employee count, and revenue
- NACE industry codes for market segmentation
- Visitor behaviour: pages viewed and time on page
- Campaign attribution by source
Market insights and trend analysis
Deeper market insights through industry analysis and geographic data evaluation
- Industry distribution using NACE code analysis
- Geographic market distribution by region
- Campaign performance by company segment
- Pipeline intelligence based on visitor behaviour
Analytics & Insights use cases for your business
Practical applications for data-driven business decisions and market analysis
Website Analytics
Precise visitor analysis enriched with company data. Understand which companies are interested in your products.
Market Insights
Industry trends and market analysis based on aggregated visitor data. Identify new target markets and business opportunities.
Performance Analytics
Detailed performance analysis of your marketing campaigns. Track ROI and optimise conversions with real company data.
Business Intelligence
Comprehensive business insights for strategic decisions. Data-driven forecasts and trend analysis for your company.
Seamless integration with your analytics stack
Webmetic Analytics & Insights integrates with your existing business tools
Analytics & CRM Integration
- • Native Google Analytics and Adobe Analytics integration
- • Salesforce and HubSpot analytics sync
- • Automatic CRM data enrichment
- • Real-time dashboard updates
BI & Data Warehouse Integration
- • Power BI and Tableau connectors
- • Data warehouse ETL processes
- • Custom API for data extraction
- • Automated report generation
Advanced Analytics & Reporting
- • Customisable executive dashboards
- • Automated insight reports
- • Predictive analytics and forecasting
- • Multi-channel attribution modelling
Website personalisation for identified companies
Use identified company data for dynamic website personalisation. Headlines, CTAs, and content adapt to the visiting company in real time.
GDPR compliance as a strategic advantage
Legally compliant strategic intelligence without compliance risk
GDPR-compliant without consent
No cookies, no personal data, and no consent banners. Webmetic only identifies companies, making it fully compliant.
German servers and legal certainty
A data centre in Germany, German data protection law, and comprehensive legal assessments for maximum compliance assurance.
A future-proof, cookieless approach
While other tracking solutions lose effectiveness with browser updates, Webmetic remains future-proof without third-party cookies.
Start using precise analytics and valuable insights
Gain deeper insight into your business with Webmetic Analytics & Insights—for data-driven decisions and sustainable growth
Founder's Update
Exclusive insights into our latest features.
Once a month. Product updates only—no sales pitches, just innovation.
