Webmetic
GDPR-compliantIn real timeCRM integration

Turn static CRM data into dynamic customer profiles

Automatically enrich your existing records with up-to-date company information. GDPR-compliant. In real time. For all leading CRM systems.

Automated enrichment
50+ data fields
15 min. setup
CRM interface showing a before-and-after comparison of data enrichment
Data quality:+85%

Trust the solution already used by 300+ companies

Condor
IAA MOBILITY
Messe München
freelance.de

Outdated CRM data costs you revenue

Poor data quality leads to missed opportunities and costly wasted spend

30% of B2B data becomes outdated every year

Companies relocate, merge, and change direction. Your CRM data becomes less accurate every day—and so does the basis for your decisions.

Incomplete profiles mean missed opportunities

Without current industry codes and company descriptions, precise segmentation is impossible. Your best prospects disappear into the data fog.

Missing insights mean costly wasted spend

Marketing budgets go to waste when you target the wrong audiences. Without accurate company data, your campaigns go nowhere.

Manual maintenance wastes resources

Your teams spend hours researching data instead of working on strategic tasks. Time is money—and both are lost.

Automated data enrichment that thinks ahead

Turn your CRM into an intelligence hub with complete, up-to-date company profiles

Seamless integration

Connect to HubSpot and Microsoft Dynamics
Or connect any other system through Zapier and our API

API-based or via Zapier/Power Automate
Flexible integration tailored to your requirements

Set up once, update continuously
Set up in 15 minutes, then everything runs automatically

CRM integration setup

Comprehensive data depth

More than 50 data fields for complete company profiles

Company data basics

Complete company data (name, address, contacts)
Current decision-makers and contacts

Business intelligence

Industry codes (NACE) for precise segmentation
Employee count and company size
Company descriptions (DE/EN)

Digital insights

Keywords and business activities
Digital presence and social media profiles

100% GDPR-compliant

✓ No personal data

✓ Only publicly available company data

✓ Servers in Germany

CRM data enrichment in action

"With Webmetic, we matched more than 50% of our website visitors to existing customers in our CRM. That means we finally know which customers are interested in new products—and can follow up with precision."
— Marketing Director, enterprise customer

Result: Up-to-date customer profiles for better cross-selling

Team meeting about improving CRM data quality

More precise lead scoring

with current company data and industry classifications

Better account segmentation

by industry, company size, and level of digitalization

More targeted ABM campaigns

with employee-count data and technology insights

Data that makes the difference

More than 90 data fields across 6 categories for complete, semantically enriched company profiles

Company profile basics

Complete address data

Street, postal code, city, state

Contact details

Phone, fax, email, website

Employee count

Precise size categories

Management & legal

Executive management

Current managing directors

Commercial register

Registration number and court

Tax details

VAT ID and tax number

Business intelligence

NACE industry codes

Primary industry & secondary activities

Company description

German & English

Business activities

Key terms & keywords

Brand & communications

Language style & tone

Formal/informal, authoritative/professional

Brand consistency

Form of address & content density

Logo detection*

In development

Audiences & marketing

Audience analysis

Primary & secondary audiences

USPs & positioning

Unique selling propositions

Calls to action

Preferred CTAs & messaging

Digital insights & user data

Social media profiles

LinkedIn, XING, Facebook, Twitter

Visitor behavior

Areas of interest, conversion stage

Lead score & tech stack*

In development

Your path to complete CRM data

Fast setup, intelligent enrichment, and continuous updates

1

Connect your CRM

Connect easily through the API or a standard connector for HubSpot, Microsoft Dynamics, or Zapier

Setup: 15 minutes
2

Match your data

Webmetic analyzes your existing company data and identifies enrichment opportunities

Fully automated
3

Enrich continuously

Missing data fields are added and outdated information is updated—continuously and automatically

Always up to date

Direct integration with leading systems

HubSpot
Microsoft Dynamics
Zapier
API

Connect any CRM system through Zapier and our API

Your colleagues' most important questions—answered

Get started with clean data

Turn your CRM into an intelligence hub with automated data enrichment

Try free for 14 days
No credit card required
GDPR-compliant
G. Jacque
“A very smart solution for digital B2B marketing—and exceptionally well executed.”– G. Jacque - Microsoft Startup Network
Microsoft

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