Webmetic
Intent dataLead scoringCRM integration

Data-driven sales
start in marketing,
with precise intent detection

Identify companies ready to buy on your website. With Webmetic, you shorten sales cycles by an average of 30% and increase close rates by up to 45%.

30%
shorter sales cycles
45%
higher close rates

Trust the solution already used by 300+ companies

Condor
IAA MOBILITY
Messe München
freelance.de
G. Jacque
“A very smart solution for digital B2B marketing—and exceptionally well executed.”– G. Jacque - Microsoft Startup Network
Microsoft

The blind spot in B2B sales

98% anonymous website visitors

Your best prospects are already there—you just don't know it

Missed timing

If you do not respond in time, the opportunity for a conversation is lost.

Inefficient lead qualification

Sales teams waste time on unqualified leads

Your competitive advantage with Sales Intelligence

Never waste time on cold leads again

Every identified company visit automatically receives a lead score. Stop wasting time on unqualified leads and focus on the most promising opportunities.

  • Instant prioritization of every website visitor
  • Automatic assessment of purchase likelihood
  • Optimal allocation of sales team resources
  • Measurable improvement in conversion rates

Identify ready-to-buy companies before they turn to a competitor

Spot companies showing exceptionally strong interest. These accounts display clear buying signals and should be contacted immediately.

  • Identification of high-intent prospects
  • Optimal timing for sales outreach
  • Competitive advantage through early detection
  • Higher close rates with warm leads

Perfect timing for every sales call

Track returning visitors and understand their buying journey. Use these insights for perfectly timed sales conversations.

  • Understanding the customer journey
  • The right time to make contact
  • Personalized outreach based on interest
  • Progressive lead development

Precise audience segmentation for targeted marketing

Create highly specific visitor segments with our advanced filter options. From industry classification to behavioral analysis, segment your audience like never before.

Multidimensional filters

Combine company, behavioral, and technical data for precise segments. NACE codes, UTM parameters, visit behavior, and more.

One-click CRM sync

Sync segments directly with HubSpot, Salesforce, or your CRM. Automatic audience updates for seamless campaigns.

Real-time analytics

Live segment size updates as you create filters. See immediately how many companies match your criteria.

Create segment

Live demo
NACE section: Manufacturing245 companies
Employees: 50–50089 companies
UTM campaign: "manufacturing-2024"34 companies
Segment result:34

Account-based marketing

Create target account lists and activate personalized campaigns

Lead scoring

Prioritize leads by behavior, company size, and industry relevance

Retargeting

Create LinkedIn Matched Audiences and Google Custom Audiences from website visitors

Automation for maximum efficiency

Connect Webmetic to your existing tools and automate your sales processes

Automation without IT effort

Your existing tools work together automatically. Automatic notifications for high-score leads, lead routing, and follow-up processes—all without IT effort.

Practical examples:

  • • Slack message for high-score leads
  • • Automatic lead assignment to sales representatives
  • • CRM updates with engagement data
  • • Email alerts for account managers

Advanced workflows for complex sales processes

From lead scoring to personalized outreach campaigns—everything runs automatically and is tailored to your processes.

Ideal for: Multistep workflows and advanced lead nurturing

Maximum data control for enterprise

Self-hosted automation with complete control over your sales processes for the strictest privacy requirements.

Perfect for: Enterprise customers with strict compliance requirements

Your data, your decisions

Webmetic fits perfectly into your existing data landscape

Sales performance dashboard

Combine website intelligence with your CRM data for 360° account views. See at a glance which accounts are active and how your pipeline is developing.

Increase pipeline visibility

Predictive sales analytics

Use lead scores for better sales forecasts. Understand which deals are likely to close and optimize your pipeline planning.

Improve forecast accuracy

Marketing-sales alignment

Measure the ROI of your marketing activities through website engagement and lead scores. Optimize budget allocation based on actual sales performance.

Synchronize teams

Sales Intelligence in practice

Enterprise software provider

A B2B software company automates lead qualification: high-score leads are routed automatically to senior sales reps, while standard leads enter nurturing campaigns.

Result: 40% more qualified demos and 25% shorter sales cycles.

Key metrics:

Qualified demos+40%
Sales cycle-25%
ROI450%

Mechanical engineering company

A mechanical engineering company uses Returning Visits Intelligence for progressive lead development: the more often a company visits the website, the more direct the sales outreach becomes.

The result: 50% higher response rates and more efficient resource use.

Key metrics:

Response rate+50%
Lead quality+65%
Time to contact-70%

SaaS company

A software-as-a-service provider integrates lead scores into its revenue operations dashboard. Sales and marketing teams can identify the best accounts together and engage them in a coordinated way.

Pipeline quality increases by 60%.

Key metrics:

Pipeline quality+60%
Win rate+35%
ACV growth+28%

Measurable business results

30%

shorter sales cycles

through intelligent prioritization

45%

higher close rates

for qualified leads

3x

higher response rates

with targeted outreach

Data privacy and legal certainty

A 100% GDPR-compliant solution for worry-free lead generation

100% GDPR-compliant

No personal data, no cookies

German servers

Data remains exclusively in Germany

Full transparency

Complete control over your data

Assessment available

Data protection assessment available on request

Frequently asked questions about Sales Intelligence

How quickly will we see the first ROI results?

Most customers see measurable results within the first 30 days. In the first week, you already identify high-value leads that are immediately available to your sales team. Full ROI is typically achieved within 3–6 months.

Can Webmetic integrate with our existing processes?

Yes. Webmetic is designed for seamless integration. Connect Webmetic to your CRM, Slack, Teams, or other tools through Zapier, Make.com, Power Automate, or n8n. Integration usually takes only a few hours and requires no IT resources.

How is the lead score calculated?

The lead score is based on several factors: visit frequency, time on site, pages visited (such as pricing and product pages), company size, and industry. The algorithm continuously learns from your conversion data and becomes more precise over time.

Can we test the solution first?

Absolutely! We offer a free 14-day trial with no obligations. During this time, you have full access to every feature and can evaluate the quality of the identified leads yourself. No risk and no hidden costs.

What implementation support is available?

Every customer receives a dedicated customer success manager who guides them through the entire implementation. We also offer training for your sales team, best-practice workshops, and ongoing support.

Is the solution suitable for smaller sales teams?

Yes. Webmetic scales perfectly with your team size. Smaller teams in particular benefit from automation and can focus on the most valuable leads. Our pricing models are flexible and grow with your success.

Ready for data-driven sales?

Start today and identify companies ready to buy on your website

Try free for 14 days
No credit card required
Implemented in 24 hours
Personal success manager
Use the ROAS calculator

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