Match rate

The match rate describes how many rows of an Enrichment list Webmetic fills with company data. For example, you upload the domains of your existing customers from your CRM. Webmetic fills the row for a machine builder with industry and phone number, while a mistyped domain ends with the status Not found.

How high the match rate is depends on your list. Webmetic tries to enrich every row, and for a list of valid company domains the match rate is usually 90 to 95 %.

From entry to resultCopy Anchor Link

1. 1Enter domainsYou add domains as a CSV file, as a pasted list, or one by one.
2. 2Shorten the domainWebmetic shortens every entry to the main domain.
3. 3Read the websiteIf Webmetic does not know the company yet, Webmetic reads its website first.
4. 4Show the resultThe row ends with data or with the status Not found.

Webmetic works with domains only and never with company names. Webmetic removes the protocol, www., subdomains, and paths itself, and only the part after the @ remains of an email address.

For example, the entry https://www.nordhafen.example/de/kontakt becomes nordhafen.example.

Row resultsCopy Anchor Link

The Status column shows one of these values for every row:

• Enriching: Webmetic is still working on the row.
• Enriched: Webmetic found data about the company and added it to the row.
• Not found: Webmetic found no usable data about the company.

Webmetic enriches the list in the background, so you can close the page. Companies Webmetic already knows appear after a few seconds. If Webmetic first has to read the website, it can take hours to a few days.

The table footer counts the rows per status. On the overview, each card shows a ring, and when you point at the ring, you see the figures for Found, Not found, and Pending.

Empty cells in a row with the status Enriched are not an error, because fields that Webmetic finds nothing for stay empty. Address, Phone, or Directors are missing, for example, when the company's website does not state them.

Employees and Revenue can stay empty too, and you can fill in many of the empty fields yourself, as described in Results and export.

If a domain redirects to another one, the row can show the new domain afterwards.

Reasons for rows without matching dataCopy Anchor Link

Webmetic gives no reason for a row without data, so check your input first. You can fix these reasons yourself:

Even for a correct domain Webmetic sometimes finds no data, for example when the website cannot be read for technical reasons.

Correct wrong entriesCopy Anchor Link

You cannot change the domain of a row. Remove the row and add the correct domain instead:

1. Click the Enrichment tab at the top.
2. Click Open on the card of your list.
3. Choose Filter > Status > Not found. After that, the table shows only the rows without data.
4. Check the domain below the name. In rows without data, the name also comes only from the domain.
5. Point at the row and click the bin icon. Webmetic removes the row right away, without asking for confirmation, and you can't undo this.
6. Click Add companies.
7. Choose the Manual tab.
8. Enter the correct domain in the field.
9. Click Add & enrich. Webmetic starts enriching the new row right away.

In a narrower window the tab shows only its icon. When you point at it, its name appears.

On a smartphone, choose Enrichment in the dropdown at the top.

To remove several rows at once, tick the rows and click Remove in the bar. To add several domains, use Paste or CSV upload.

Prepare your listCopy Anchor Link

Webmetic fills more rows with data when your list meets these points before the import:

• One domain per company, no company name
• The domain of the company's website, not that of an email provider
• The company's own domain, not a subdomain on a shop or platform address
• The domain where the company's website is reachable today
• In a CSV file, the domain in the first column, with no dates, numbers with a dot, or email addresses in the columns before it

Webmetic takes the first value in each line of a CSV file that looks like a domain. Webmetic does not add entries that are not domains, and it does not add domains that are already in the list.

Data freshnessCopy Anchor Link

Webmetic enriches each row once. After that, Webmetic does not update the data, and a new run isn't possible. A result with the status Enriched or Not found therefore stays as it is, even if the company's website changes later.

When you change a cell yourself, Webmetic does not start a new lookup for the row.

Enrichment costs no credits until January 31, 2027. For details, see Credits.

Next stepsCopy Anchor Link